Retailers have begun listing NVIDIA GeForce RTX 4090 graphics cards ahead of their official release on October 12, and ASUS seems to have the priciest option so far for enthusiasts who can afford to splurge. Listings from retailers that include Newegg and B&H Photo can confirm that the ROG Strix GeForce RTX 4090 will cost $1,999.99, a price that’s notably higher than the $1,599.99 MSRP that NVIDIA has set for its flagship Ada Lovelace desktop GPU for gamers. The ASUS ROG Strix GeForce RTX 4090 features a game clock of 2,610 MHz (vs. 2.23 GHz) and boost clock of 2,640 MHz (vs. 2.52 GHz), according to Newegg’s spec table.
From an ASUS press release:
For outstanding performance with a sturdy design, the TUF Gaming GeForce RTX 4090 has users covered. Slightly thicker than its ROG sibling at 3.65 slots, the TUF model measures a bit shorter at 348 mm for wider case compatibility, with excellent performance, cooling and power management.
The TUF Gaming GeForce RTX 4090 uses a die-cast unibody shroud that mates directly to an aluminum backplate to strengthen the overall structure and protect the PCB from sagging, while still offering lots of airflow. An updated 3D acrylic TUF logo along the shroud provides ARGB lighting compatible with Aura Sync, while a detachable velcro loop offers extra cable management options. A massive vent at the edge of the backplate allows even more air to flow through the fins from the larger Axial-tech fans, providing 20% more airflow than last generation’s TUF Gaming GeForce RTX 3090 Ti.
Like the Strix variant, ASUS has also redesigned the TUF Gaming card’s cooling with a new vapor chamber for vastly improved heat transfer. While it does not use the same milled design as its Strix sibling, the eight heatpipes — five 8 mm and three 6 mm — offer a huge leap in cooling potential, with 35% more contact area compared to the TUF Gaming GeForce RTX 3090. Like its Strix brethren, though, one can choose between performance and quiet modes with the onboard Dual BIOS switch or adjust the card’s performance through the new GPU Tweak III software.
To provide the necessary power, the TUF Gaming GeForce RTX 4090 uses the PCIe 5.0 standard’s new 16-pin power connector, which supplies a robust power delivery system, with capacitors rated for 20K and a spread of high-current power stages arranged in a 10+4 configuration. In addition, the Auto-Extreme manufacturing process offers robust longevity that lives up to the TUF name, so you can be confident your top-tier card will power through games for years to come.