Comcast has decided to pull the plug on G4 TV, its video game-centric network that was revived just under a year ago in November 2021, featuring classic segments such as Attack of the Show! and Xplay. The network is shutting down because of low viewership and poor financial results, according to a memo from Dave Scott, Comcast Spectacor’s CEO. G4 launched over two decades ago in April 2002 and faced its first cancellation on November 2014 following a planned relaunch.
From a Deadline report:
The current iteration of G4 is smaller and less focused on traditional linear TV than was its predecessor. It has announced a programming slate including a revived version of original G4 mainstays Attack of the Show! and Xplay, plus comedy Boosted, Japanese competition series Ninja Warrior, esports competitions and Dungeons & Dragons limited series.
Along with putting content on YouTube and social media, G4 has a multi-year agreement with Twitch and pay-TV distribution deals with Verizon FiOS, Cox, Xfinity TV and Philo.
The full memo to employees from Comcast Spectacor CEO Dave Scott:
As you know, G4 was re-introduced last year to tap into the popularity of gaming. We invested to create the new G4 as an online and TV destination for fans to be entertained, be inspired, and connect with gaming content.
Over the past several months, we worked hard to generate that interest in G4, but viewership is low and the network has not achieved sustainable financial results. This is certainly not what we hoped for, and, as a result, we have made the very difficult decision to discontinue G4’s operations, effective immediately. I know this is disappointing news, and I’m disappointed, too. I want to thank you and everyone on the G4 team for the hard work and commitment to the network.
Our human resources team is reaching out to you to provide you with support, discuss other opportunities that may be available, and answer any questions you may have.
Thank you again for all of your hard work for G4.
Chairman and CEO