NVIDIA Korea CEO Comments on GeForce RTX 4080 (12 GB) Cancellation

Image: NVIDIA

NVIDIA announced that it would be “unlaunching” the GeForce RTX 4080 (12 GB) on October 14, reasoning that having two GPUs with the 4080 designation would be “confusing.” Kim Seung-gyu, CEO of NVIDIA Korea, has now echoed that sentiment, explaining to local media at a recent conference about how green team decided to terminate the model (or, at least, the way it’s being branded) because of how it could generate confusion among customers. The crux of the problem is that the GeForce RTX 4080 (16 GB) is simply much faster than the 12 GB version. NVIDIA will launch the GeForce RTX 4080 (16 GB), which starts at $1,199, on November 16.

From a Bondara report (machine translation):

[…] in response to the question of the decision to cancel the release of the RTX 4080 12GB model, which was unexpectedly announced last weekend, products with different memory capacities for the same model name are usually to provide the same performance at a reasonable price, but this RTX 4080 16GB and 12GB The performance difference was significant.

The model name is decided so that consumers can predict the performance to some extent, but we asked for your understanding that the RTX 4080 16GB and 12GB was canceled because it was judged that the difference was large and could cause confusion to customers.

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