Twitter is relaunching its controversial Twitter Blue service on Monday following its suspension days after being launched in October. Controversy arose after impostor accounts quickly grew on the platform, some even posing as Elon Musk’s other businesses such as Tesla and SpaceX. The blue checkmark was originally intended as a paid form of verification for users such as journalists, celebrities, and government entities and, at the time, had a proposed cost of $20 per month.
As Twitter is relaunching the service its price has been reduced to $8 per month for web users and then $11 for those on iOS. There is no word on select pricing for Android users. Subscribers will gain access to additional features allowing editing, higher quality 1080p video uploading, a reader mode, and, of course, the blue checkmark. They will also be able to change their handle, photo, or name but doing so will reengage the verification process again. Other included features coming soon are post prioritization, reduced ads, longer video posts, and early access to forthcoming features.
when you subscribe you’ll get Edit Tweet, 1080p video uploads, reader mode, and a blue checkmark (after your account has been reviewed)— Twitter (@Twitter) December 10, 2022
thanks for your patience as we’ve worked to make Blue better – we’re excited and looking forward to sharing more with you soon!— Twitter (@Twitter) December 10, 2022
Twitter has also said that it will be adding other types of checkmarks in the future to replace official labels. Businesses, presumably once verified, will receive a Gold checkmark, while Government and something called Multilateral accounts will get a Grey checkmark.
“we’ll begin replacing that “official” label with a gold checkmark for businesses, and later in the week a grey checkmark for government and multilateral accounts”
There has been no mention of prices for businesses or government/multilateral user accounts. No information for the process of applying for the gold/grey checkmarks has been revealed yet either. Some have also already asked in threads if Twitter has a contingency for colorblind users as well.