Samsung Showcases 77-Inch QD-OLED TV with 2,000 Nits of Brightness, Foldable/Slidable Hybrid Displays, and More at CES 2023

Image: Samsung

Samsung is planning to release its biggest and brightest QD-OLED TV yet, according to the company’s invitation-only exhibit at CES 2023 titled “Disruptive Tech Journey Unlocks Sustainable Futures,” where it’s set to show off a 77-inch QD-OLED TV that’s capable of 2,000 nits of brightness.

“Samsung Display completed its 2023 lineup by adding QD-OLED displays to the super-large 77-inch TV, the largest in the QD-OLED family that also includes 55-, 65-, 34-inch displays as well as a 49-inch ultra-wide monitor,” Samsung said in a press release about its OLED showcase at CES 2023 today.

“In particular, 2023 lineup products are applied with advanced optimization algorithm IntelliSense AI and new OLED HyperEfficient EL material improving the color brightness of each RGB,” the company explained. “As a result, the maximum brightness of combined RGB color brightness becomes more than 2,000 nits realizing overwhelming image quality once again.”

This is a big improvement over Samsung’s current QD-OLED panels, which are only capable of peak brightness levels of around 980 nits, according to reviews for QD-OLED products that include the Sony A95K.

Samsung’s exhibits at CES 2023 also include a 17-inch large-screen slidable display, a one-of-a-kind product that the company first teased during Intel’s Innovation event in September, as seen in the video below.

“The slidable display has two concepts, Flex Slidable Solo, which can expand the screen in one direction and Flex Slidable Duet, which expands the display in both directions,” Samsung said of the concept coming to future laptops. “The display is very portable at only 13-14 inches but can be expanded to 17.3 inches for multitasking purposes, playing games, or watching movies.”

Complementing it appears to be a separate “Flex Hybrid” mobile product that features foldable technology on one end of the screen and slidable technology on the other, allowing users to watch videos on the 10.5-inch display in 4:3 or the 12.4-inch larger screen in 16:10, according to Samsung.

“OLED is in the limelight as a key part of luxurious car interior design as it adds ‘perfect black expression’ to design,” said a Samsung Display official regarding another of the company’s OLED products, the New Digital Cockpit, which combines a 34-inch display with a 15.6-inch display and features a 700R curvature.

“With Samsung Display’s flexible and curved design products, we’re able to offer a variety of automotive solutions.”

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