Apple may be planning to introduce its first mixed-reality headset very soon. According to the latest Power On newsletter from Bloomberg’s Mark Gurman, the tech company will be launching its so-called “Reality Pro,” a mixed-reality headset, this spring, with initial shipments slated for fall this year. The headset was originally supposed to launch this month, it’s claimed.
From Bloomberg’s Power On newsletter:
Apple had aimed to introduce the headset in January 2023 and ship it later this year. Now the company is aiming to unveil it this spring ahead of the annual Worldwide Developers Conference in June, I’m told.
With the current plan, Apple could introduce the device to consumers — likely under the name Reality Pro — and then get developers up to speed on its software features in June. On this timeline, the company would then ship the product later in the fall of 2023.
While Apple still has many kinks to work out with the device —involving hardware, software and services, as well as how it will be marketed and sold — the company is banking on the product as its hot new introduction for this year.
Current mixed-reality headsets on the market include the Meta Quest Pro, which is described by Meta as being its most advanced headset yet, featuring 1800 x 1920 pixels per eye, three cameras, and a Snapdragon mobile processor. It is available for $1,499.99. Apple’s Reality Pro could be even more expensive.