Samsung Display is seemingly about to lose a major customer. According to a Bloomberg report regarding the tech giant’s latest plans, Apple will begin using its own custom displays in mobile devices as early as 2024 so it no longer has to rely on third-party technology partners, which currently include LG and Samsung. The Apple Watch is the first device that will feature in-house displays designed by Apple, which happen to be microLED, sources say.
From a Bloomberg report:
The company aims to begin by swapping out the display in the highest-end Apple Watches by the end of next year, according to people with knowledge of the matter. The screens upgrade the current OLED — organic light-emitting diode — standard to a technology called microLED, and Apple plans to eventually bring the displays to other devices, including the iPhone.
The changes are part of a sweeping effort to replace Apple supplies with homegrown parts, an undertaking that will give the company more control over the design and capabilities of its products. The tech giant has dropped Intel Corp. chips in its Mac computers in favor of in-house designs and plans to do the same with the key wireless components in its iPhones.
Apple revealed its Apple Watch Series 8 and the new Apple Watch SE on September 7, 2022. They feature an Always-On Retina LTPO OLED display that is capable of up to 1,000 nits of brightness, according to a list of technical specifications that can be found on Apple.com. An even pricier model, the $799 Apple Watch Ultra, is capable of up to 2,000 nits of brightness.