It’s been two months since Avatar: The Way of Water released in theaters, but audiences can’t seem to get enough of the three-hour trip back to Pandora. According to numbers that various publications shared over the weekend, James Cameron’s sequel has now earned more than $2.244 billion, bringing it above 1997’s Titanic, now bumped to fourth place with $2,243,134,099, per figures posted by Box Office Mojo. Cameron can now say that he’s responsible for two of the top-three highest-grossing films of all time that happen to be of the same franchise, although it remains to be seen whether Avatar: The Way of Water will be able to beat Avengers: Endgame and its $2.799 billion.
From a Deadline report:
Overseas, Avatar 2 has made $1.586 billion to its domestic take of $658.4M. The Presidents Day weekend made Avatar 2 the ninth highest movie ever at the domestic box office, overtaking Universal’s 2015 Jurassic World‘s $653.4M. However, Avatar 2 in this go-round, especially this late in its theatrical release at ten weekends looks unlikely to beat Cameron’s Titanic stateside (No. 8 on the domestic list) which counts a lifetime total through this weekend of $672.1M. In sum, Avatar 2 is going to need a theatrical re-release if it’s going to best Titanic stateside.
This past weekend in the U.S./Canada, Avatar 2 ranked second behind Ant-Man 3 with $6.3M and a 4-day of $7.5M. The movie had to give up its Dolby screens to Universal’s Knock at the Cabin three weekends ago, but had to cede all of its premium ticket venues to Disney’s own Marvel Studios threequel.
Discussion (1 reply)
Join Discussion →Whenever they proclaim a film as "most revenue of all time" they really ought to do that analysis in inflation adjusted dollars.
Titanic's $2,243,134,099 in 1997, is equivalent to ~ $4,155,000,000 today. (imperfect number, because not all of Titanics ticket sales occurred in 1997)
These comparisons are useless unless adjusted for inflation.
It is also probably appropriate to adjust for physical sales vs streaming etc. for older titles, as some stuff is historically included, and other things not.
The industry intentionally avoids adjusting for inflation, because they want to continue to brag about increasing sales and revenues, even when that isn't necessarily the case.
IMDB tries to maintain a list of top grossing films by inflation adjusted dollars:
[URL unfurl="true"]https://www.imdb.com/list/ls026442468/[/URL]
If we look at this, it looks like the film industry peaked in 1939 with "Gone with the Wind". They can't have that. :p
The Moist Avatar doesn't even rank in the top 10, coming in at #15.
Also, say what you want about James Cameron. I tend to think most of his films are crap, but he does have a knack for hitting the lowest common denominator of "broad appeal" such that the money comes flowing in, and there is value in that. While the film industry is part art, it is also a business, and it needs to run a profit.