Critics of AMD have said that the reason why red team hasn’t released a Radeon GPU that can compete with the GeForce RTX 4090 yet is that its engineering simply isn’t on the same level as NVIDIA’s, but that doesn’t appear to be true at all. Speaking to Japanese tech publication IT Media, AMD Executive Vice President Rick Bergman (Computing/Graphics Division) and AMD Senior Vice President David Wang (Engineering, Radeon Technology Division) discussed the development of their new Radeon RX 7900 Series and mentioned that the reason why they haven’t made an even more powerful GPU yet is because they think it would use too much power and cost too much. AMD suggested that what NVIDIA has done with its GeForce RTX 4090, which starts at $1,599, is “beyond common sense.”
From an IT Media feature (machine translation):
AMD is a semiconductor manufacturer that produces advanced CPUs and GPUs. I don’t think it’s necessary to explain that to PC USER readers. Everyone, as well as game fans around the world, should understand that the Radeon RX 7900 series (development code name: Navi31) released by the company in December 2022 is a GPU with an excellent balance between price and performance.
The company’s competitor, NVIDIA, has announced a new GPU “GeForce RTX 40 series” slightly ahead of the Radeon RX 7900 series. Its flagship model “GeForce RTX 4090” (development code name: AD102) is extremely high performance, but on the other hand, it is priced severely for general users to purchase, and the graphics card itself has become even larger and consumes more power. It has become a height beyond common sense.