NVIDIA will announce its next GeForce RTX 40 Series graphics card, the GeForce RTX 4070, on April 12. The product announcement date has been confirmed by an embargo timeline sheet that surfaced online today, and while there are still no clues as to how much green team’s fourth Ada Lovelace desktop card for gamers and creators will cost, the leaked information has also revealed that NVIDIA has implemented two embargoes based on price, with the first reviews (MSRP models) slated for April 12. The GeForce RTX 4070 will be available for purchase beginning April 13, which is also the date when the first reviews for non-MSRP models will be published.
From a VideoCardz report:
[…] the interesting detail is that the review embargo will be split between MSRP and non-MSRP models. What this means is that instead of two separate embargoes for NVIDIA Founders Edition and custom cards, NVIDIA will split the review embargo based on their market price.
By splitting the embargo this way, NVIDIA will essentially promote cheaper custom models instead of the factory-overclocked designs which are typically pricier. On the other hand, it doesn’t really make sense to split the embargo by a whole day because barely anyone will have a chance to read the reviews of non-MSRP cards just as they hit the shelves.
