Only 37% of Viewers Finished Amazon’s Lord of the Rings TV Show, Sources Say

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Image: Amazon Studios

Amazon had cooked up a decent little twist regarding the true identities of Halbrand (Charlie Vickers) and The Stranger (Daniel Weyman) for its Lord of the Rings TV show, but apparently, a good chunk of people missed out on it. Sources with The Hollywood Reporter have revealed that only 37% of viewers made it through all eight episodes of The Rings of Power, while overseas, it enjoyed a slightly better, but “not spectacular,” completion rate of 45%. Critics have been quick to point out that the first season of The Lord of the Rings: The Rings of Power cost Amazon a lot of money to make, with figures of around $465 million being floated around. Still, a second season is on the way, expected to premiere in 2024.

From The Hollywood Reporter:

While Amazon, like other streamers, provides only limited data — and internally, it held information even more closely than usual on the series — sources confirm that The Rings of Power had a 37 percent domestic completion rate (customers who watched the entire series). Overseas, it reached 45 percent. (A 50 percent completion rate would be a solid but not spectacular result, according to insiders). The show has not been a major awards contender, either, overlooked by the major guilds with the exception of one SAG-AFTRA nomination for stunt ensemble.

But according to Salke, the series has worked. “This desire to paint the show as anything less than a success — it’s not reflective of any conversation I’m having internally,” she says. The second season, currently in production, will have more dramatic story turns, she adds. “That’s a huge opportunity for us. The first season required a lot of setting up.”

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Tsing Mui
News poster at The FPS Review.

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