Custom AMD Radeon RX 6800 graphics cards are now available for as low as $469.99, according to current retailer listings that include those from Newegg. The cheapest are the ASRock Radeon RX 6800 Phantom Gaming D and GIGABYTE Radeon RX 6800 GAMING OC 16G, which have been listed for $484.99 and $469.99 at Newegg, respectively, and while it’s unclear how long these discounts might last, the reduced pricing was presumably prompted by the release of NVIDIA’s GeForce RTX 4070, which costs $599 but appears to perform quite similarly to the Radeon RX 6800 in a number of cases. AMD’s own benchmarks would suggest that the Radeon RX 6800 can reach up to 79 FPS in games at 4K, but an upgrade in the form of the Radeon RX 7800 with RDNA 3 remains oddly missing. The AMD Radeon RX 6800 released at an SEP of $579 in November 2020, according to a press release.
From an AMD press release:
AMD Radeon RX 6000 Series graphics cards are built upon groundbreaking AMD RDNA 2 gaming architecture, a new foundation for next-generation consoles, PCs, laptops and mobile devices, designed to deliver the optimal combination of performance and power efficiency. AMD RDNA 2 gaming architecture provides up to 2X higher performance in select titles with the AMD Radeon RX 6900 XT graphics card compared to the AMD Radeon RX 5700 XT graphics card built on AMD RDNA architecture, and up to 54 percent more performance-per-watt when comparing the AMD Radeon RX 6800 XT graphics card to the AMD Radeon RX 5700 XT graphics card using the same 7nm process technology.
AMD RDNA 2 offers a number of innovations, including applying advanced power saving techniques to high-performance compute units to improve energy efficiency by up to 30 percent per cycle per compute unit, and leveraging high-speed design methodologies to provide up to a 30 percent frequency boost at the same power level. It also includes new AMD Infinity Cache technology that offers up to 2.4X greater bandwidth-per-watt compared to GDDR6-only AMD RDNA-based architectural designs.