Diablo IV has seemingly made more money for Activision Blizzard in five days than Diablo Immortal has in an entire year. According to the latest numbers from data.ai, Diablo Immortal made “more than $525 million” during its first year, which, while admirable in itself, pales in comparison to Diablo IV, which made $666 million within five days of launch, per a recent press release from Activision Blizzard. Diablo Immortal is free to play on PC, Android, and iOS devices.
Via data.ai:
[Diablo Immortal], co-developed by IP-owner Activision-Blizzard and Chinese mobile gaming giant NetEase, has managed to attract close to 22 million downloads globally and bring in more than $525 million in player spending during its first 12 months of availability, data.ai Intelligence estimates show. Both figures are not inclusive of downloads and revenue from third-party Android marketplaces in China and elsewhere around the globe, nor do they factor in the PC port of the title.
The 24th largest mobile game globally in terms of worldwide revenue since it launched, Diablo Immortal has seen more than half a billion dollars added to its coffers. The largest percentage of this lifetime spend came from NetEase’s home market of China at about 37%, but the game also has its hooks in a large US player base that has contributed 24% of the total.
Discussion (4 replies)
Join Discussion →Shocking! the Immortal experience on anything other than handheld was SHIT, and even then the fatigue of playing it on a handheld is shit as well.
You know what though - I'd take $525M in a year - that's still pretty decent revenue.
"free to play"
"We made $525M off that game in one year. "
Yeah. "Free".
The article seems to present a false choice, as though the games are in competition with each other.
Media: So Blizzard, which Diablo do you prefer for profitability: Immortal or IV?
Blizzard: Both.