Amazon Prime Day Returns on July 11 and 12 with Big Savings, New Amazon-Exclusive Deals, and Celebrity Product Launches

Image: Amazon

Ready to load up that shopping cart with “discounted” items that may not actually be on sale at all? Amazon has announced that Prime Day 2023 will kick off on Tuesday, July 11 in Australia, Austria, Belgium, Brazil, Canada, China, Egypt, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the U.S., and the UK, while Prime members in India can shop on Prime Day later this summer. Early access to deals for select Amazon devices and other products have already begun.

“Prime Day is all about making our Prime members feel like a big deal, with deep savings and access to some of the best offers from brands they love,” said Jamil Ghani, vice president of Amazon Prime. “With Invite-only deals, we’re adding more value to the Prime experience and have made it easier for our Prime members to access exclusive doorbuster deals at incredible prices without waiting in line.”

From an Amazon press release:

The countdown begins to Amazon’s Prime Day event. From July 11 at 3 a.m. EDT through July 12, Prime members get exclusive access to Amazon’s lowest prices so far this year on select products from a variety of brands, like Bose, Hey Dude, and Theragun. New deals will drop every 30 minutes during select periods throughout the event, with deep discounts on top products from the hottest brands. This Prime Day, members in the U.S. can also shop more deals on small business products than ever before. Customers can join Prime or start a free trial at to participate and get the most out of Amazon.

Prime members don’t have to wait to shop. Early access to deals starts now on select Amazon devices and products from brands like Ruggable and quip. Members can also shop early deals on products from small businesses like Madison Reed, Balanced Tiger, and AllKem Beauty—and other Black-owned, women-owned, and military family-owned brands—and independent artisans at

  • Shop Back to School and Off to College shopping guides: Start saving on everyday school and college essentials. The newly launched Back to School and Off to College shopping guides offer thousands of products for parents, students, and teachers to find what they want and need at a low price. Explore back to school products by price point, deals, grade level, customers’ most-loved items, and more at Find your dorm room style and everything else you need for college at
  • Shop Prime Day deals beyond Amazon with Buy with Prime: From June 21 through Prime Day, U.S. Prime members can shop deals directly with brands like Briogeo Hair Care, Anker, Wyze, and Pickleball Central, using Buy with Prime, a new shopping benefit for Prime members. To discover deals beyond, visit
  • Go big with Prime Visa: From June 29 through July 26, Prime members can get a $200 Amazon Gift Card instantly upon approval for Prime Visa. Cardmembers also earn 5% back year-round at, Amazon Fresh, and Whole Foods Market with an eligible Prime membership. Plus, with daily rewards, earnings can now be redeemed at or Chase as soon as the next day.
  • Access exclusive Prime Video and Amazon Music deals: Enjoy early savings on Prime Video with a selection of titles to rent or buy at up to 50% off. Prime members can also subscribe to select channels for 99 cents per month for up to two months, and get 50% off for two months on AMC+ and Paramount+ if not already subscribed. And for a limited time, members can save with an Amazon Music Unlimited and MGM+ bundle for 99 cents per month for three months. All Prime Video deals can be found at
  • Save big on Amazon Devices: Get deals starting now and save up to 55% on select Alexa-enabled devices, including the Echo Show 5 (3rd Gen) and the all-new Echo Pop; up to 63% off select kids devices, including Echo Glow and the all-new Echo Show 5 (3rd Gen) Kids; up to 66% off select Ring bundles; up to 56% on select eero mesh Wi-Fi systems; 60% on a Blink Outdoor (3rd Gen); and up to 43% off select Hisense smart TVs with Fire TV built in.
  • Shop celebrity and influencer picks: Add your favorite celebrity and influencer product recommendations to your shopping list. Tastemakers like Marianna Hewitt, Whitney Port, Tayshia Adams, and Rocky Barnes will curate early deals on their Amazon storefronts, including exclusive promo codes on top brands. Influencer picks can be found on the Inspire Tab in the Amazon Shopping app—look for the lightbulb icon in the app’s bottom navigation bar. Prime members can also tune into livestreams hosted by celebrities like Lola Tung, Christopher Briney, and Gavin Casalegno from Prime Video’s The Summer I Turned Pretty; or the hosts of REVOLT’s Black Girl Stuff on or download the Amazon Live Shopping app on Fire TV.

Join the discussion for this post on our forums...

Recent News