NVIDIA GeForce RTX 4060 Sees Lonely Launch in Japan: $299 Ada Lovelace GPU Attracts Single Customer at Major Retailer

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Image: NVIDIA

NVIDIA launched the GeForce RTX 4060 today, but one country that doesn’t seem to be too concerned about it is Japan. Heritage Akihabra, a local publication that covers PC hardware, has shared a photo that shows how only one person showed up to buy green team’s new $299 Ada Lovelace GPU at one of the country’s major electronics chains—in particular, an MSI GeForce RTX 4060 GAMING X 8G. “In the end, one person purchased at the PC studio Akihabara main store,” the publication confirmed. Another photo from the @akiba_ten_M account shows how Dospara, another major retailer, was similarly empty. Around 50% of Japanese households do their shopping online, according to Statista.

Sources: @hermita_akiba, @akiba_ten_M

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Tsing Mui
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