NVIDIA GeForce RTX 4060 Sees Lonely Launch in Japan: $299 Ada Lovelace GPU Attracts Single Customer at Major Retailer


NVIDIA launched the GeForce RTX 4060 today, but one country that doesn’t seem to be too concerned about it is Japan. Heritage Akihabra, a local publication that covers PC hardware, has shared a photo that shows how only one person showed up to buy green team’s new $299 Ada Lovelace GPU at one of the country’s major electronics chains—in particular, an MSI GeForce RTX 4060 GAMING X 8G. “In the end, one person purchased at the PC studio Akihabara main store,” the publication confirmed. Another photo from the @akiba_ten_M account shows how Dospara, another major retailer, was similarly empty. Around 50% of Japanese households do their shopping online, according to Statista.

Sources: @hermita_akiba, @akiba_ten_M

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