Ubisoft CEO Says That the Microsoft Activision Blizzard Deal Is Good for the Mobile Gaming Industry as It Pushes Forward into the Market

Image: Ubisoft

Ubisoft CEO Yves Guillemot weighed in on Microsoft’s bid to purchase Activision Blizzard by saying that it would be good for the mobile gaming market. The impact on the mobile gaming market has been one of several details under examination by regulators around the world as the deal works its way to completion. Guillemot expressed positive sentiment for it as Ubisoft has already been proceeding with its own partnerships to expand into the mobile gaming industry.

It was during Ubisoft’s latest earning call that Guillemot was asked if the Microsoft/Activision Blizzard deal might become a catalyst for increased activity in the mobile market by Microsoft and what he thought about that possibility.

Per Ubisoft (via VGC):

“I think it’s good news that the transaction can go through because it’s really showing the power of IPs and where the industry is going. So, there will be lots of opportunities too in the future for all the companies,” he replied.

“And It’s also showing the value of IPs that can now be on console and PC, but also mobile, and become more worldwide brands, and when we say worldwide it’s really everywhere in the world, and that’s a fantastic opportunity.

“And Microsoft is saying that the mobile part of the Activision deal is important,” Guillemot continued, “so all the investment we are making to be stronger on mobile are also in line with that, so all those elements will help the value of the company to grow.”

This statement from the Ubisoft CEO comes as the company also praised its partnership deal with Tencent subsidiary Level Infinite. It is through that deal that Ubisoft will be releasing a new Assassin’s Creed game for mobile devices which will be published by Level Infinite. Ubisoft clearly has a significant interest in further expanding its presence in the mobile gaming industry.

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Peter Brosdahl
As a child of the 70’s I was part of the many who became enthralled by the video arcade invasion of the 1980’s. Saving money from various odd jobs I purchased my first computer from a friend of my dad, a used Atari 400, around 1982. Eventually it would end up being a lifelong passion of upgrading and modifying equipment that, of course, led into a career in IT support.

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