Elon Musk Launches Twitter Rebrand, Replacing Blue Bird for “X”

Image: Twitter

Is it tweeting, or X’ing? Elon Musk has shared a series of tweets that can confirm Twitter has officially undergone a rebrand, with the platform’s blue bird having been swapped out this morning for the letter “X”—an idea that the world’s richest man says was chosen to “embody the imperfections in us all that make us unique.” Linda Yaccarino, Twitter CEO, has celebrated the change, hinting that X is poised to deliver “everything” that anyone could ever want in a social media platform, with quicker innovations and more.

It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.

For years, fans and critics alike have pushed Twitter to dream bigger, to innovate faster, and to fulfill our great potential. X will do that and more. We’ve already started to see X take shape over the past 8 months through our rapid feature launches, but we’re just getting started.

There’s absolutely no limit to this transformation. X will be the platform that can deliver, well….everything. @elonmusk and I are looking forward to working with our teams and every single one of our partners to bring X to the world.

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