Amazon sellers who are accused of false advertising may soon be able to blame artificial intelligence. In a new blog post directed to small businesses today, Amazon announced the launch of a new generative AI tool, one that allows sellers to write engaging, effective product descriptions with little to no effort. According to Amazon, users simply have to input a few words or sentences, and the tool will do the rest. Details about the tool’s generative AI capabilities were originally shared at Accelerate 2023, Amazon’s premier, annual seller conference.
“With our new generative AI models, we can infer, improve, and enrich product knowledge at an unprecedented scale and with dramatic improvement in quality, performance, and efficiency,” said Robert Tekiela, vice president of Amazon Selection and Catalog Systems. “Our models learn to infer product information through the diverse sources of information, latent knowledge, and logical reasoning that they learn. For example, they can infer a table is round if specifications list a diameter or infer the collar style of a shirt from its image.”
[…] sellers only need to provide a brief description of the product in a few words or sentences, and Amazon will generate high-quality content for their review. Sellers can refine these, if they want to, or they can directly submit the automatically generated content to the Amazon catalog. These new capabilities will help sellers create high-quality listings with less effort and present customers with more complete, consistent, and engaging product information that will enhance their shopping experiences.
