ASUS has announced that it has officially taken over Intel’s Next Unit of Computing (NUC) product lines, adopting the business and responsibility of manufacturing, selling, and supporting Intel NUC 10th to 13th Gen systems. According to a press release that ASUS shared today, the company is also planning to develop new NUC systems, having licensed both hardware system designs and software from Intel. “We have decided to stop direct investment in the Next Unit of Compute (NUC) Business and pivot our strategy to enable our ecosystem partners to continue NUC innovation and growth,” an Intel spokesperson said in July, confirming that it’d be leaving the NUC business.
“I am confident that this collaboration will enhance and accelerate our vision for the mini PC,” said Jackie Hsu, ASUS SVP and co-Head of OP & AIoT business groups, at the signing ceremony. “Adding the Intel NUC product line to our portfolio will extend ASUS’ AI and IoT R&D capabilities and technology solutions, especially in three key markets – industrial, commercial, and prosumer.”
“This is an exciting time for both Intel and ASUS as we move forward with the next chapter in NUC’s story,” said Michelle Johnston Holthaus, Executive Vice President and General Manager of the Client Computing Group at Intel, who also attended the event. “Today’s signing ceremony signifies more than just a business deal. It signifies ASUS’ dedication to enhancing the lives of NUC customers and partners around the world. I look forward to seeing NUC thrive as part of the ASUS family.”
Following the official handover from Intel, ASUS kicked-off its NUC business and started to take orders for NUC 10th to 13th generation systems on September 1. The new business is generating a wide variety of exciting opportunities for the company and the transition has progressed smoothly for NUC customers. The vision of the newly established ASUS NUC BU is to provide the most impactive edge computing with comprehensive commercial and AIoT solutions that can sustain the industry and businesses.
ASUS will continue to develop NUC products and plans to grow its channel network to meet demand, going forward. ASUS NUC solutions will be designed to meet industrial-grade standards and will offer cutting-edge cybersecurity to support all kinds of businesses. Future use cases for ASUS NUC include Asset & Operations Optimization, Human Wellness Monitoring, Logistics & Tracking, and Product Inspection, as well as many other applications. Additionally, aligning with the ASUS core value of sustainability, ASUS NUC will continue to offer energy-efficient products that come with world-class green certificates.
