Rockstar Games has filed two trademark claims against Remedy Entertainment, claiming that the Alan Wake developer’s new logo is too similar to its own and could result in some confusion. According to the the UK’s IPO, the claims were actually filed months ago, in May 2023 last year, but as of September 2023, the trademarks are still in dispute. (Remedy announced in April 2022 that it was collaborating with Rockstar Games to remake Max Payne and Max Payne 2: The Fall of Max Payne.)
The logos in question:
Remedy’s reasoning for a new logo:
- “…we have come a long way since 1995 when we got our start”
- “The bullet in the letter R in the old logo represented the era of Max Payne, but the Remedy of now is much bigger than a single game”
- “It was time to update and redefine our visual identity to bring more consistency, showcase our evolution over the years, and better express our vision of today’s Remedy.”
- “We wanted our new logo to reflect how we constantly evolve and continue creating exciting games with the very best people.”
Creating a new logo and a refreshed visual identity for Remedy was an emotional journey, like anything to do with art. For longtime Remedy followers, you surely know how vital artistic direction is for us. Not just in our games but from the standpoint of how our studio identity looks. Not to mention our hoodies!
Source: IPO (1, 2)
Via: RespawnFirst