IKEA is unveiling its BRÄNNBOLL line today, a new “game-changing” collection of furniture, storage solutions, and accessories that the company says was inspired by the evolving and diverse needs of gamers, including those who live with them. Comprising 20 items, the new lineup, which includes an inflatable chair, will be available across all IKEA markets in September 2024.
IKEA on its new collection:
- “Seating is the focal point of the collection, with a variety of ergonomic chairs designed to support different gaming postures and scenarios, including an inflatable chair that builds on previous infamous attempts at introducing inflatable furniture.”
- “Additionally, the collection features a gaming station, equipped with a foldable tabletop, integrated PC tower storage, cable management, that transforms effortlessly from a playground to a discreet storage unit.”
- “Adding to the collection are a number of storage solutions, such as a wall-mounted cabinet, castors on wheels, side tables, and a multifunctional basket that doubles as a movable self-standing table.”
- “Complementing these are accessories and decorative elements, such as a mouse pad, a rug and a throw, designed to add a personal touch to the gaming space.”
A look at some of the items:
IKEA added:
BRÄNNBOLL challenges traditional gaming design, moving away from the typical thematic and darker-toned aesthetics. Instead, the collection introduces vibrant colours and elements inspired by street sports and athleisure. This creates a unique, playful look that combines the energy and dynamism of athletics with the comfort and performance essential for gaming. The BRÄNNBOLL easy chair explores how furniture can become a dynamic component of the virtual gaming experience. It engages the gamer physically, swinging from side to side in harmony with their movement.