What If…? an Immersive Story, the first-ever interactive original story on Disney+, will be available to experience exclusively on the Apple Vision Pro, the company’s “revolutionary spatial computer,” creators Marvel Studios and ILM (Industrial Light & Magic) have announced. Stemming from the critically acclaimed Disney+ Original animated series that explores alternate timelines in the Marvel Cinematic Universe, this is an hour-long experience that will allow users to dive into an immersive, narrative-driven, and innovative story in mixed reality, blending iconic locations with what Disney has described as stunning visuals, spatial audio, and more.
Quotes from the creative team:
- Director and executive producer Dave Bushore
- “As a kid, my favorite stories were about worlds beyond my own, advanced technologies, and heroes traveling across space and time. ‘What If…? – An Immersive Story’ is the next evolution in how we tell our stories, where fans across generations can experience them and live out the adventure alongside their favorite heroes.”
- “This experience kicks the door open to the Marvel Universe, and it’s a glimpse of what I’ve been waiting for my whole life.”
- Executive producer Brad Winderbaum
- “What If…?’ the animated series as well as the comic book has always been about looking over the horizon into realities that have yet to be conceived.”
- “What If…? – An Immersive Story’ takes this one step further and actually allows you to visit these strange new worlds, not as a Watcher but as an actual participant. The creative work on this project is nothing less than stellar and we could not be more excited for fans to interact firsthand with some of their favorite Marvel heroes.”
- Executive producer Jamie Voris, EVP/Chief Technology Officer at The Walt Disney Studios
- “This experience is truly groundbreaking and unlike anything we’ve done before.”
- “It’s an exciting new way to become a part of the MCU through a deeply emotional and compelling story.”
Some teaser images:
Marvel and ILM on their latest project:
…fans have been chosen to step into the leading role of an all-new immersive story that transforms the space around them as they traverse across realities. Throughout their journey, they will come face-to-face with Multiversal variants of their favorite characters, learn the mystic arts, and be tasked with harnessing the power of the Infinity Stones.
Utilizing the revolutionary spatial computing capabilities of Apple Vision Pro, “What If…? – An Immersive Story” will deliver a technologically advanced and engaging experience to fans. They will cross between augmented and virtual reality as they live out their narrative adventure, interacting with the world around them by using their eyes and hands. Fans will step into breathtaking environments that place them in new and iconic MCU locations, and feel completely immersed with stunning visuals and spatial audio. Together, these features will remind fans that time, space, and reality are more than a linear path.