Max, the subscription streaming service developed and managed by media conglomerate Warner Bros. Discovery, is expected to see an increase in pricing, according to a new report today that discusses how the company is planning fresh cost cuts in order to hit its latest financial targets, including those affecting its streaming platform, previously known as HBO Max. Max launched its first price hike in January 2023, the same month that The Last of Us, the critically acclaimed series based on Naughty Dog’s post-apocalyptic game franchise, began streaming for subscribers.
One outlet reports:
- “The company, the parent of CNN, HBO and the Warner Bros. studios, has…decided to raise subscription prices.”
- “It seeks to reach $1 billion in earnings from the Max and Discovery+ streaming services next year.”
- “Warner Bros. [also] plans to consolidate some of the marketing and technology teams working on its streaming services.”
- “They include the possibility of more layoffs at the company, which has eliminated more than 2,000 positions over the past year.”
Max’s current plans include:
- With ads ($9.99/month)
- Stream on 2 devices at once
- Full HD video resolution
- Ad-Free ($15.99/month)
- Stream on 2 devices at once
- Full HD video resolution
- 30 downloads to watch on the go
- Ultimate Ad-Free ($19.99/month)
- Stream on 4 devices at once
- 4K Ultra HD video quality (as available)
- Dolby Atmos immersive audio (as available)
- 100 downloads to watch on the go
A look at what’s new on Max in May 2024:
Warner Bros. Discovery on its streaming service:
Max is the streaming destination for HBO with a dedicated homepage experience, along with Max Originals, Warner Bros. films, the DC universe, the Wizarding World of Harry Potter, and best-in-class unscripted programming across food, home, reality, lifestyle true crime and more from leading brands like HGTV, Food Network, Discovery Channel, TLC, and ID, all in one place. Whether you know exactly what you want to watch or you’re in the mood to explore, Max will help viewers find the right content at the right moment so they can click play faster.