Wolf Games has just signed a deal with NBCUniversal to develop games using generative AI based on its popular IPs. Founded by Elliot Wolf, son of famed television Law & Order producer Dick Wolf, Wolf Games has veteran executives from media and investment sectors backing it. It was announced this week that $9 million in Series A funding had been raised, which led to the deal with NBCUniversal. “Generative AI is unlocking a new frontier for entertainment,” said Elliot Wolf regarding the new partnership.
“Wolf Games’ platform is engineered to generate living, cinematic gaming universes that create new forms of daily play with world-class storytelling at their core. Our partnership with NBCUniversal unlocks the ability to expand beloved IP through this model, bringing fans new ways of connecting with the stories that they love.”
-Elliot Wolf, Wolf Games Founder
The company defines itself as a “generative entertainment” source that provides evolving storylines where players can experience daily updates, clues that “deepens the connection between fans, characters, and the worlds they love.”
“Our proprietary AI engine is designed to do what traditional entertainment can’t: create gaming worlds that think. Every player becomes part of something that feels alive. We’re dissolving the wall between storytelling and play, transforming passive fandom into active participation. It’s the future of engagement.”
-Wolf Games
While there has yet to be an announcement on which IP will be chosen to receive the generative AI treatment, Wolf Games has already launched its first game, Clue Hunter. The crime-solving game also marks the debut of a larger universe of titles, with another on the horizon called Public Eye, where players take on the role of a crime scene investigator. Clearly, Wolf Games is setting the framework for upcoming projects, and it might not be too long into the future before fans of the long-running and immensely popular Law & Order franchise might be able to jump into solving crimes on their own.
In the near future, law enforcement has made an unprecedented call for help.
— Wolf Games (@wolfgamesnet) March 15, 2025
_Public Eye_ is just the beginning for Wolf Games. We're fusing world-class game design with dynamic, generative narratives. https://t.co/LfYpv2lkQa pic.twitter.com/WlRUWioD8p