AMD’s marketing chief SaÅ¡a Marinković posted a screenshot to X last week that Intel’s PR team is probably choosing not to look at too closely: all 15 of Amazon’s top-selling processors are AMD, with the Ryzen 7 9800X3D holding the number one position at $449. Intel’s nearest entry, the Core Ultra 7 270K Plus, is sitting at position 16 as of the time of writing, but number 13 is an AM5 contact frame which isn’t exactly a CPU.
The dominance is not a mystery: the 3D V-Cache lineup has simply been eating the market. The 9800X3D is widely regarded as the best for the money gaming CPU money can buy at its price point, and with the Ryzen 9 9850X3D that’s a tad faster now also available, AMD has 3D V-Cache options stacked across multiple performance and price tiers. The 9850X3D itself sits at position 15 on the Amazon chart, somewhat below its performance credentials, likely because of the higher price.
Intel, for its part, is in a complicated position. Arrow Lake launched to lukewarm reviews, with several outlets finding that the older 14th-gen i9-14900K still outperformed it in gaming workloads. Arrow Lake Refresh has addressed some of those concerns, and Intel is working toward Nova Lake later this year. But the sales data on Amazon is not about engineering on paper: it reflects what enthusiasts are actually choosing to put in their builds right now, and the answer is overwhelmingly AMD.
We covered AMD’s dominance in the May 2026 Steam Hardware Survey results, which showed AMD hitting 45% CPU share on the platform. The Amazon bestseller chart tells a similar story from a different angle, and 15 out of 15 is the kind of number that gets a marketing chief reaching for the “tweet” button. Whether Intel can claw back ground with Nova Lake later this year is the question worth watching.