Why has The Marvels only made $187,860,809 million at the box office? Disney’s CEO appears to have not one, but two solid answers for that.
Speaking at the DealBook Summit in New York this week (via NBC News), where he was interviewed by financial journalist Andrew Ross Sorkin, Bob Iger claimed that one of the reasons why The Marvels wasn’t up to standards was because it was shot during a pandemic.
Apparently, important people, namely, executives, couldn’t show up to steer the production in the right direction due to what was going on at the time:
He said the project was shot during the Covid pandemic and “there wasn’t as much supervision on the set … where we have executives there really looking over what’s being done.”
Iger also shared his belief that The Marvels failed because Disney has been releasing way too many superhero shows on its streaming service, many of which apparently aren’t great, driving that so-called idea of “superhero fatigue” even further:
“Quality needs attention. … It doesn’t happen by accident. Quantity, in our case, diluted quality,” Iger said.
“I would say, right now, my No. 1 priority is to help the studio turn around creatively,” he added, implying that Disney will now be all about quality vs quantity.
Some of Disney’s other recent disappointments include Indiana Jones and the Dial of Destiny ($383,963,057 worldwide) and Wish ($50,684,574 worldwide), the computer-animated musical film from Disney Animation, but Iger had no real excuses for those, according to NBC News.
Here’s an official description for The Marvels, which stars Brie Larson, Teyonah Parris, Iman Vellani, and Samuel L. Jackson, who’s back as Nick Jury:
Carol Danvers AKA Captain Marvel has reclaimed her identity from the tyrannical Kree and taken revenge on the Supreme Intelligence. But unintended consequences see Carol shouldering the burden of a destabilized universe. When her duties send her to an anomalous wormhole linked to a Kree revolutionary, her powers become entangled with that of Jersey City super-fan Kamala Khan, aka Ms. Marvel, and Carol’s estranged niece, now S.A.B.E.R. astronaut Captain Monica Rambeau.
Discussion (8 replies)
Join Discussion →You can't spit-polish a turd.
No one will simply admit they failed.....just blame COVID.
He was right though......super-hero fatigue......no question.
I challenge the super hero fatigue suggestion. Spider-Man no way home was fantastic and did well at the box office.
an X-Men introduction with a Rogue origin story tied with a Captain Marvel movie would be so awesome it would hurt.
I only partially agree with this. The delayed release did hurt it as the iron grew cold for this project about 1-2 years ago. Streaming overload, not so much. Fatigue, just a bit but I also agree that fans will show up if they expect a good movie and doubts about this grew quickly when it went from just being a sequel to becoming this weird ensemble story. I agree with @Endgame that it would've been better to have introduced Rogue. Given how Hollywood likes to combine multiple unrelated story elements to create their own storylines I could also see perhaps introducing the Shi"Ar or some other X-Men related alien element as well just to keep it interesting and back off the Kree/Skrull just a bit. This could've been an incredible opportunity to intro Lilandra since so much effort was already done by Singer to extract her and them from the X-Men story.
Or, hear me out, perhaps nobody asked for Charlie's Angels Super Power edition? These weren't characters anyone cared about. Furthermore, Larson is about as loved as COVID.
Captain Marvel exists for Rogue to drain all her powers and kill her whenever they get around to adding X-Men to the cinematic universe. IMO, It's best for Disney if she isn't terrible liked so there is less complaining when she get zapped.
Uhh my recollection is she wasnt killed. But I could be wrong.
It’s been a long time for me. Looks like Wiki agrees with you:
https://en.m.wikipedia.org/wiki/Rogue_(Marvel_Comics)
Just face it Bob, your legacy will be the ruination of the Walt Disney company. The only way you could save some face is by accepting responsibility, but as a true narcissist you are incapable of that.