AMD, the chipmaker best known for its Ryzen, Radeon, and EPYC products, now has better brand recognition than Intel, one of its biggest competitors in the tech industry, according to a list of this year’s most valuable global brands from Kantar, a company that describes itself as the world’s leading marketing data and analytics business. The Ryzen 9000 Series, AMD’s first desktop CPUs with Zen 5 cores, will be available starting later this month, while Intel’s 15th Gen “Arrow Lake” CPUs are expected to launch by the end of 2024.
2024’s most valuable tech brands include:
- Apple (#1)
- Google (#2)
- Microsoft (#3)
- Amazon (#4)
- NVIDIA (#6)
- Facebook (#8)
- Qualcomm (#40)
- AMD (#41)
- Intel (#48)
The full list, including how Kantar calculates brand value:
Kantar added:
Kantar BrandZ uniquely arrives at brand value by combining the perceptions of those affecting the stock market with the perceptions of consumers. To understand how much brand contributes to the overall business value, we examine relevant corporate financial data and strip away everything that doesn’t pertain to the branded business.
We also conduct ongoing, in-depth quantitative research with more than 170,000 consumers and business decision-makers annually and globally to assess attitudes about, and relationships with, thousands of brands.
Discussion (8 replies)
Join Discussion →I think the real news is nvidia. Prior to the AI craze, it was relatively unknown compared to intel and even AMD
I remember in the mid to late 90's my dad telling me to keep an eye out for AMD.
True. Outside of gaming it was pretty well unknown. I remember seeing articles very recently on how to pronounce the name on some financial news sites
I was heavily into AMD back in the day, and I'm glad they provide real competition nowadays.
Idk, I do like AMD in general, but I always feel that they are one good Intel CEO away from being in trouble again.
Intel doesn't give a crap about consumer products, whether they are better or worse by a few percentage points. Their bread and butter is datacenter where they rule the roost. AMD may even have a better datacenter product with Epyc, but most DC's won't make the switch as it's too costly in time and materials since you can't add AMD hosts to an Intel HA cluster, and vice versa. It's an "all or nothing" deal.
Intel's CEO and shareholders simply do not care.
On 2nd thought I think Kantar is making this to gain brand recognition itself ;) :rolleyes:
Never heard of them before.
Just goes to show, you never know. Wasn't that long ago that we were on a death watch for AMD thinking it could be any day now that they were bought out by somebody.