The 2024 MacBook Pro, a new iteration of the Mac laptop computer that is said to deliver more power-efficient performance and advanced capabilities versus its predecessors thanks to the adoption of two brand-new M4 chips—the M4 Pro and M4 Max—is available to pre-order today ahead of its release at Apple Store locations and Apple Authorized Resellers on November 8 at a starting price of $1,599, Apple has announced. See below for the latest ads and some of the key points that Apple made in its press materials, which include the claim that M4 chips feature the “world’s fastest CPU core.”
The CPUs across the M4 family feature the world’s fastest CPU core, delivering the industry’s best single-threaded performance, and dramatically faster multithreaded performance.1 The GPUs build on the breakthrough graphics architecture introduced in the previous generation, with faster cores and a 2x faster ray-tracing engine. M4 Pro and M4 Max enable Thunderbolt 5 for the Mac for the first time, and unified memory bandwidth is greatly increased — up to 75 percent. Combined with a Neural Engine that’s up to 2x faster than the previous generation and enhanced machine learning (ML) accelerators in the CPUs, the M4 family of chips brings incredible performance for pro and AI workloads. And they deliver blazing performance for Apple Intelligence, the personal intelligence system that transforms how users work, communicate, and express themselves, while protecting their privacy.
The new MacBook Pro is built for Apple Intelligence, the personal intelligence system that transforms how users work, communicate, and express themselves, while protecting their privacy. Now available in space black and silver finishes, the 14-inch MacBook Pro includes the blazing-fast performance of M4 and three Thunderbolt 4 ports, starting with 16GB of memory, all at just $1,599. The 14- and 16-inch models with M4 Pro and M4 Max offer Thunderbolt 5 for faster transfer speeds and advanced connectivity. All models include a Liquid Retina XDR display that gets even better with an all-new nano-texture display option and up to 1000 nits of brightness for SDR content, an advanced 12MP Center Stage camera, along with up to 24 hours of battery life, the longest ever in a Mac.