Grand Theft Auto VI, the eighth mainline installment of Rockstar Games’ action-adventure series, should be priced at $80—or $100, even—as a way of driving growth in the video games industry, according to an extensive report titled The State of Video Gaming in 2025 that investment analyst and researcher Matthew Ball shared today, one that comprises 219 slides covering topics that relate to consoles, PCs, and more.
“There is hope that Take-Two will price GTA VI at $80 or even $100, thereby breaking a key price barrier and enabling the rest of the market to move up, too,” Ball writes in a section examining potential “growth engines” for the games industry, a recommendation apparently driven by the success of GTA: V, a game that has sold 205 million copies since its initial release in September 2013.
“GTA VI’s impact on player hours and revenues will be mixed as it launches console-only and severely cannibalizes hours/spend that would go to other titles,” added Ball in another slide.
“Grand Theft Auto VI continues our efforts to push the limits of what’s possible in highly immersive, story-driven open-world experiences,” Sam Houser, Founder of Rockstar Games, said in December 2023 when Take-Two announced that GTA VI would be coming to PS5 and Xbox Series X|S in 2025. “We’re thrilled to be able to share this new vision with players everywhere.”