Custom versions of the GeForce RTX 5090 and GeForce RTX 5080, NVIDIA’s latest high-end GPUs based on the “Blackwell” architecture for gamers and creators, may cost much, much more than their Founders Edition (i.e., reference model) counterparts, according to new pricing information derived from popular retailers that include B&H Photo, the Manhattan-based retailer of photo and video equipment that’s partially known for the “save the tax” perk enabled by its store credit card.
See below for the prices that have been aggregated by PC Part Picker and other websites, which suggest the most expensive custom GeForce RTX 5090 and GeForce RTX 5080 models will come by way of ASUS’ all-new ROG Astral lineup, with the ROG Astral OC GeForce RTX 5090 32 GB and ROG Astral OC GeForce RTX 5080 16 GB having been listed at $2,800 and $1,900, respectively.
NVIDIA GeForce RTX 5090 Prices
- NVIDIA Founders Edition GeForce RTX 5090 32 GB Video Card ($1999.99)
- Asus ROG Astral OC GeForce RTX 5090 32 GB Video Card ($2799.99)
- MSI GAMING TRIO OC GeForce RTX 5090 32 GB Video Card ($2349.99)
- MSI SUPRIM LIQUID SOC GeForce RTX 5090 32 GB Video Card ($2499.99)
- MSI SUPRIM SOC GeForce RTX 5090 32 GB Video Card ($2399.99)
- Asus TUF GAMING GeForce RTX 5090 32 GB Video Card ($2449.99)
- MSI VENTUS 3X OC GeForce RTX 5090 32 GB Video Card ($2199.99)
- MSI VANGUARD SOC LAUNCH EDITION GeForce RTX 5090 32 GB Video Card ($2379.99)
- MSI VANGUARD SOC GeForce RTX 5090 32 GB Video Card ($2379.99)
NVIDIA GeForce RTX 5080 Prices
- NVIDIA Founders Edition GeForce RTX 5080 16 GB Video Card ($999.99)
- Asus TUF GAMING OC GeForce RTX 5080 16 GB Video Card ($1699.99)
- Asus ROG Astral OC GeForce RTX 5080 16 GB Video Card ($1899.99)
- MSI GAMING TRIO OC GeForce RTX 5080 16 GB Video Card ($1199.99)
- Asus PRIME GeForce RTX 5080 16 GB Video Card ($1399.99)
- MSI VENTUS 3X OC PLUS GeForce RTX 5080 16 GB Video Card ($1129.99)
- Asus PRIME OC GeForce RTX 5080 16 GB Video Card ($1499.99)
- Gigabyte GAMING OC GeForce RTX 5080 16 GB Video Card ($1199.99)
- Gigabyte WINDFORCE SFF GeForce RTX 5080 16 GB Video Card ($1369.99)
- MSI SUPRIM SOC GeForce RTX 5080 16 GB Video Card ($1249.99)
- MSI SUPRIM LIQUID SOC GeForce RTX 5080 16 GB Video Card ($1299.99)
- MSI VANGUARD SOC GeForce RTX 5080 16 GB Video Card ($1229.99)
- MSI VANGUARD SOC LAUNCH EDITION GeForce RTX 5080 16 GB Video Card ($1229.99)
Filters for the GeForce RTX 5070/5070 Ti have also been enabled on PC Part Picker, but none of the prices for their custom models were available yet at the time of this posting.
“For desktop users, the GeForce RTX 5090 GPU with 3,352 AI TOPS and the GeForce RTX 5080 GPU with 1,801 AI TOPS will be available on Jan. 30 at $1,999 and $999, respectively,” NVIDIA confirmed earlier this month during its GeForce RTX 50 Series “Blackwell” announcement.
“The GeForce RTX 5070 Ti GPU with 1,406 AI TOPS and GeForce RTX 5070 GPU with 988 AI TOPS will be available starting in February at $749 and $549, respectively,” the company added.
“The new ROG Astral family was inspired by the limitless expanse and beauty of the cosmos, and it is a testament to an unending dedication to exploring and defining new frontiers,” reads a description for ASUS’ latest lineup of premium GPUs. “In that spirit, the ROG Astral GeForce RTX 5090 introduces ROG’s first quad-fan graphics card, coupled with a patented vapor chamber, increased heatsink fin density, a phase-change GPU thermal pad, towering default clock speeds, boosted power delivery, and more. These premium innovations – amplified by an eye-catching die-cast frame and metal GPU bracket – combine to deliver absolute performance that can handle even the most demanding gaming scenarios.”
Discussion (10 replies)
Join Discussion →$2800 for a 5090 that isn't even being scalped. LOLOL
Again msi with the aio card coming in at a price that seems... ok.
I think Asus thought the tariffs were in place because YIKES
Imagine paying $3000 for 20% additional performance. I'd not switch if it cost me $300.
I was thinking about a 5080 possibly, but with these AIB prices thats a solid no (maybe on MSI).
Holy crap this is just insane. Im guessing a launch with almost no parts if they think they can get away with these prices for the AIB's.
$800 over MSRP for a card with a waterblock is the definition of insanity.
An FE + waterblock will be cheaper than even the air cooled AIB cards.
You know a lot of people here are gonna pay that though...
I read somewhere that you can't put a waterblock on an FE card as its next to impossible to disassemble.
BTW there are several AIB reviews already and other than price I see no difference vs FE.
GN just posted a video showing the disassembly.
It'll take some engineering of the waterblock to make it work though. That's for sure.
I wouldn't want to try and get those three distinct PCB's connected with a water block for proper cooling the FE card. I'd take an FE card... it's the top of my list, OR the MSI waterblock AIO card.