Ubisoft is a “horribly mismanaged” company, so much so that it’s been in discussions to sell some of its IPs (e.g., Assassin’s Creed) to game industry giants that include Microsoft and EA, according to a statement derived from Juraj Krúpa, the CEO of AJ Investments—a shareholder of Ubisoft.
From a report, which discusses how AJ Investments is planning a protest outside of Paris for Ubisoft’s alleged lack of transparency in decision making:
…Krúpa…claimed Ubisoft is “horribly mismanaged by current management,” and wants a “clear roadmap for recovery” from the senior team to address “declining shareholder value, lackluster operational execution, and failure to adapt effectively to market trends.”
Krúpa alleged that Ubisoft has not been transparent about its decision-making, accusing the firm of “hiding information,” including an Assassin Creed Mirage DLC partnership with the Saudi investment firm Savvy Group.
The shareholder also pointed to a restricted article published by business investment platform MergerMarket that alleged “discussions between Microsoft, EA, and others that are interested in acquiring IPs from Ubisoft.” “Management did not inform public about these steps either,” Krúpa claimed.
Ubisoft has shared the following statement in response to the allegations:
“As we mentioned during our Q3 sales, the review of various transformational strategic and capitalistic options is ongoing. The Board has established an ad-hoc independent Committee to oversee this formal and competitive process, so as to extract the best value from Ubisoft’s assets and franchises for all stakeholders. Ubisoft will inform the market in accordance with applicable regulations if and once a transaction materialises.”