EVGA has terminated its partnership with NVIDIA because of “disrespectful treatment,” according to reports from popular hardware YouTubers that include Gamers Nexus and JayzTwoCents. The company is not only “downsizing imminently,” but also exiting the video card market entirely, reports Gamer Nexus’ Steve Burke, who provided a list of highlights teasing what’s to come for one of the best-known GPU manufacturers.
- EVGA will cease all video card manufacturing operations.
- Existing customers will remain supported by EVGA’s warranties.
- EVGA has withheld inventory to help replace and fulfill cards as needed.
- EVGA expects to run out of RTX 30-series video cards by end of year.
- EVGA is staying in business.
- EVGA is not selling its business.
- EVGA will NOT expand into new product categories.
- NVIDIA was notified in April of 2022.
- EVGA has thus far not entertained the idea of Intel or AMD partnership.
- EVGA finished engineering samples of RTX 40-series cards, but will – not be selling them.
- EVGA claims that employees will be reallocated.
From Gamers Nexus:
EVGA has terminated its relationship with NVIDIA. EVGA will no longer be manufacturing video cards of any type, citing a souring relationship with NVIDIA as the cause (among other reasons that were minimized). EVGA will not be exploring relationships with AMD or Intel at this time, and the company will be downsizing imminently as it exits the video card market. Customers will still be covered by EVGA policies, but EVGA will no longer make RTX or other video cards. The company already made ~20 EVT samples of EVGA RTX 4090 FTW3 cards, but will not be moving to production and has killed all active projects pertaining to cards — including KINGPIN cards.
“EVGA is one of the top NVIDIA authorized partners in channel sales throughout North America,” reads a portion of the company’s About Us page, although that will presumably be updated with something that doesn’t involve green team pretty soon. The company was founded over two decades ago on April 13, 1999.
Discussion (19 replies)
Join Discussion →I'm sure they're saying they're not, but they'll be back and selling AMD and Intel cards as well.
Wow, that's huge.
Wonder if they will start making AMD cards, or just try to wing it on their motherboards and peripherals.
Huh.
That's surprising.
I've always considered EVGA to be one of the premiere Nvidia AIB's, and I thought that Nvidia GPU's was a good chunk of their business.
I mean, VGA is in their name for crying out loud. They have some power supplies, motherboards and accessories, but there offerings there arent that huge. I always thought of them as first and foremost a video card company.
Crazy news. When I buy nVidia, I only buy from EVGA. Not sure what I'm gonna use for nVidia in the future. This sucks.
GN asked them about that, and apparently they are not interested in working with AMD or Intel either.
Same.
According to GN it's 80% of their revenue.
And indeed they are, so I don't know how that's gonna work out, now that they apparently don't wanna make any graphics cards.
If they're going to make video cards anymore I can see this as the beginning of the end for EVGA. I bet the CEO is just burned out and doesn't want to admit it. He'll drag the company down to ashes and walk away.
I assume the EVGA leaders are tired of being undercut by Nvidia and taking big losses for 2 generations. Plus it sounds like they are a PITA to deal with. The GN video says they are not interested in pairing with AMD or Intel... but Steve is right. Intel would benefit greatly from having an established video card mfg on their side.
One thing is for sure, if the GPUs were 80% of their biz..... EVGA as we know it isn't going to survive just selling power supplies and motherboards. Or will they?
Anyone remember BFG?
They started to become mine to after owning just about every other card manufacturer out there. I just liked their warranty and step up program the most. Now that I have tried their motherboards I like them as well, along with their power supplies, but I'll be curious just how they'll keep going. They could certainly expand on the motherboard business end of things I suppose.
I suspect they will work out their differences in ablut 3 months and have a Contract that protects their interests more after Nvidia tries to launch and realizes fhat zotak and msi are not the same level of aib vendor.
According to the article - three main take aways:
No, they will not be selling AMD or Intel video cards - they are done with video cards entirely.
Video cards were about 75% of their business.
They are not considering selling the business at this time.
I don't see how they come out of this ahead, but I guess there are plenty of peripheral companies that don't make GPUs... Corsair and Razer come to mind. So they could pivot and make it, but it'll be a rough road for them no doubt.
Unfortunately, unless other AIBs follow suit, I don't think this will affect nVidia in the slightest.
Wow! This is huge. It sort of explains the drastic price cuts in recent months. Sure there was the NVIDIA is back in stock slogan all the AIBs and NV were using but nobody, and I mean nobody, dropped their prices like EVGA did. It got to the point you could get the best of their parts and come out about $1K-$2K ahead of others with a bundle I saw a couple of weeks ago (kingpin z690 motherboard/kingpin 3090 ti GPU hybrid & 1600W PSU for something like $2K).
I'm pretty bummed over this. I never thought much of them until they did the queue thing. I didn't have anything against them they just didn't stand out for me. For a while I wasn't even sure the queue was real then I finally not a notification I was up. I got a 3090 for the then-stock price. A few weeks later and I was amazed I could use the step-up program and upgraded to my first 3090 Ti. Months later the 3090 Ti Hybrid dropped to $1500 and I thought that was a great price(still do). Obviously, I don't know the whole story but I feel NV really dropped the ball in not supporting this company that has done more than any of the others to be consumer friendly during these trying times.
I would not count on it, I think it's kind of telling that one of the bigger players calls it quits, but for me (and a huge part of Europe I would think) it makes hardly a difference, they were almost non existent in Europe, if I wanted to buy from them directly, they would ship out of Taiwain to Europe.
I did have one Geforce from them iirc, somthing around the 6000 series waaay back. Asus, MSI and Gigabyte are the big ones over here.
I tend to agree with this. While EVGA was very big in the US - they didn't have much of a presence outside of North America. That, and the Asian AIBs have more than enough capacity and presence to pick up any slack - Gigabyte, Asus, MSI, etc. Not even to mention nVidia FE cards, which is at least what JTC was thinking was part of the problem here.
and those aren't even counting the names most of us have never heard of and only see on the Asian websites.
I would hope you're right, but agree with a few others here that when your biggest AIB steps away that says something. Honestly the other manufacturers could keep going along with their motherboards, and what not, but EVGA was known for the graphics cards first as we all know. This is why I'm somewhat surprised at this news.
This has been discussed with Nvidia in April so it's not a spur of the moment thing, there are some new CPU's launching though, maybe they can make a broader selection of motherboards at different price points, they going to have to do something if they want to make up some of the loss in revenue.