It’s only been a couple of days since news broke that the 16 GB version of the GeForce RTX 4060 Ti could be released soon and it seems there is already some controversy regarding its existence. According to HardwareLuxx’s Andreas Schilling NVIDIA AIB partners are not motivated to produce many variants due to its price point. The forthcoming version said to arrive on July 18, will have its VRAM upgraded, and nothing else, to 16 GB from the previous 8 GB model and will be priced at $499 (per VideoCardz). This is a $100 price increase over the 8 GB memory version but similarly at $100 less than the GeForce RTX 4070 which features 12 GB and is roughly thirty percent faster.
The GeForce RTX 4060 Ti with 16 GB of graphics memory should only have one purpose: To quiet those critics who find that 8 GB are not enough (I'll tell you a little secret: that's right!). But the better equipped model is not very attractive in terms of price and positioning.
— Andreas Schilling 🇺🇦 (@aschilling) July 6, 2023
Despite Schilling’s claim about some NVIDIA AIB partners being unhappy with the pricing for this 16 GB model, it is clear what NVIDIA’s current pricing strategy for its low-to-mid-tier cards is. NVIDIA has more or less priced each GPU in this part of the product stack at $100 tiers. Per our reviews (links included below), it can be seen how these cards perform compared to previous RTX 30-series counterparts and their comparative price points for their respective product stacks.
- $299 – GeForce RTX 4060: No Founders Edition edition but the Asus Dual can be had at this price
- $399 – GeForce RTX 4060 Ti 8 GB Founders Edition
- $499 – GeForce RTX 4060 Ti 16 GB: According to VideoCards there will be no Founders Edition
- $599 – GeForce RTX 4070 FE
- $799 – GeForce RTX 4070 Ti: No Founders Edition but numerous AIB models are listed at this price
Lack of competition in this market segment
So far in 2023 there has not been much competition in the market segment that the GeForce RTX 4060 Ti 16 GB model is likely to be targeting. Intel launched its Arc 770 limited edition 16 GB which has fared well due to Intel’s support of driver updates despite a rocky launch and has been seen as low as $349.99 (Microcenter- now out of stock). AMD is expected to be launching its RX 7800 XT 16 GB soon following a recent leak of an ASRock model but pricing has not been revealed. It has also been rumored that AMD will be skipping the RX7700 XT, for now, leaving even less competition in this product segment.
Discussion (5 replies)
Join Discussion →This I absolutely cannot believe, as most AIBs put out so many different SKUs at different price points that it’s mind boggling.
AIBs are not motivated because either the margin for them sucks or the terms are crappy…
this is not helping either me thinks https://wccftech.com/nvidia-may-not-like-its-gpu-partners-working-with-intel-for-next-gen-arc-battlemage-cards/
I mean if this isn't already commonly known among DIYers like ourselves... I'm shocked. It's been this way for as long as I can recall, and I wouldn't be surprised if it's why EVGA did what they did.
All it takes is one partner, perhaps two to make intel a serious permanent player in dgpus. Threatening aib with limited access no less is shockingly dumb.
AMD better get their crap together and offer real serious value very soon. The times of avoiding a ' price war' are over. AMD and Nvidia played ( not saying they communicated, but they don't need to) the market and kept prices too high. This already made a huge hole for a 3rd player ( in this case Intel) . Well I guess Intel thanks you for working so hard in avoiding the price war, AMD never going for market share and so on. I still have doubts Intel will stay in, but maybe they will, as their cpu business has all kinds of competition, and they been beat ( performance.wise ) by AMD for years now, perhaps they want to return the favor.
I think it's pretty much that.