NVIDIA AIB Partners Are Reportedly Not Thrilled with the Pricepoint of the GeForce RTX 4060 Ti 16 GB and Are Producing Fewer Variants Because of It


It’s only been a couple of days since news broke that the 16 GB version of the GeForce RTX 4060 Ti could be released soon and it seems there is already some controversy regarding its existence. According to HardwareLuxx’s Andreas Schilling NVIDIA AIB partners are not motivated to produce many variants due to its price point. The forthcoming version said to arrive on July 18, will have its VRAM upgraded, and nothing else, to 16 GB from the previous 8 GB model and will be priced at $499 (per VideoCardz). This is a $100 price increase over the 8 GB memory version but similarly at $100 less than the GeForce RTX 4070 which features 12 GB and is roughly thirty percent faster.

Despite Schilling’s claim about some NVIDIA AIB partners being unhappy with the pricing for this 16 GB model, it is clear what NVIDIA’s current pricing strategy for its low-to-mid-tier cards is. NVIDIA has more or less priced each GPU in this part of the product stack at $100 tiers. Per our reviews (links included below), it can be seen how these cards perform compared to previous RTX 30-series counterparts and their comparative price points for their respective product stacks.

Lack of competition in this market segment

So far in 2023 there has not been much competition in the market segment that the GeForce RTX 4060 Ti 16 GB model is likely to be targeting. Intel launched its Arc 770 limited edition 16 GB which has fared well due to Intel’s support of driver updates despite a rocky launch and has been seen as low as $349.99 (Microcenter- now out of stock). AMD is expected to be launching its RX 7800 XT 16 GB soon following a recent leak of an ASRock model but pricing has not been revealed. It has also been rumored that AMD will be skipping the RX7700 XT, for now, leaving even less competition in this product segment.

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Peter Brosdahl
As a child of the 70’s I was part of the many who became enthralled by the video arcade invasion of the 1980’s. Saving money from various odd jobs I purchased my first computer from a friend of my dad, a used Atari 400, around 1982. Eventually it would end up being a lifelong passion of upgrading and modifying equipment that, of course, led into a career in IT support.

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