Is it tweeting, or X’ing? Elon Musk has shared a series of tweets that can confirm Twitter has officially undergone a rebrand, with the platform’s blue bird having been swapped out this morning for the letter “X”—an idea that the world’s richest man says was chosen to “embody the imperfections in us all that make us unique.” Linda Yaccarino, Twitter CEO, has celebrated the change, hinting that X is poised to deliver “everything” that anyone could ever want in a social media platform, with quicker innovations and more.
It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.
For years, fans and critics alike have pushed Twitter to dream bigger, to innovate faster, and to fulfill our great potential. X will do that and more. We’ve already started to see X take shape over the past 8 months through our rapid feature launches, but we’re just getting started.
There’s absolutely no limit to this transformation. X will be the platform that can deliver, well….everything. @elonmusk and I are looking forward to working with our teams and every single one of our partners to bring X to the world.
Not sure what subtle clues gave it way, but I like the letter X pic.twitter.com/nwB2tEfLr8
— Elon Musk (@elonmusk) July 23, 2023
Discussion (7 replies)
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I always think of x.org, but that's the linux in me.
X is this fantasy of Elon Musk "the app for everything" he already tried to brand paypal as x way back when.
I think any brand that is less than 4 letters long is marketing suicide. But at least we can watch this trainwreck unfold in front of us in widescreen.
This is throwing out almost two decades worth of brand recognition. Almost as misguided as HBO Max rebranding as Max.
Well hbo had a mess of services, so that needed cleaning.. Just having hbo max should have left it at that, but just max? That is a poor choice for sure. Elon with the x thing, I am having a very hard time to be in disagreement with you. I guess as they copy China's wechat they need to brand the services somehow, but to drop the twitter thing.. I don't know.
It must be such a pain in the ass to be a CEO of a company Musk is involved in. Nobody gives two shits what you want to do or think because Musk is there with his hand shoved so far up your butt that people think you're a puppet.
[URL unfurl="true"]https://www.phoronix.com/news/Twitter-X-X.Org-Logos[/URL]
Dude is just the worst possible boss in every way imaginable.
What did I miss? I know I missed something.