It hasn’t even been a year since Samsung and Sony announced their 48-megapixel image sensors for smartphones, but the former has already managed to develop one with even greater resolution. Samsung announced today the new champion of the ongoing mobile-megapixel war, the 64MP ISOCELL Bright GW1.

This sensor is one of the latest additions to the company’s 0.8μm image sensor lineup, utilizing pixel-merging techniques such as Tetracell (“four pixels are merged to work as one to increase light sensitivity”) to produce 16MP images in darker conditions and giant 64MP shots in settings blessed with ample lighting. It also flaunts DCG (Dual Conversion Gain) for enhanced light collection and Super PD for faster auto-focus.

The company also unveiled the 48MP ISOCELL Bright GM2, an upgrade to the GM1 that carries the GW1’s feature set. Both are slated for mass production this year.

“Over the past few years, mobile phone cameras have become the main instrument for recording and sharing our everyday moments,” said Yongin Park, executive vice president of sensor business at Samsung Electronics. “With more pixels and advanced pixel technologies, Samsung ISOCELL Bright GW1 and GM2 will bring a new level of photography to today’s sleekest mobile devices that will enhance and help change the way we record our daily lives.”

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