NBCUniversal has announced the name, launch date, and initial content lineup for its new streaming service, “Peacock,” which is inspired by the broadcasting company’s iconic, colorful logo. The service will launch on April 2020 with over 15,000 hours of content.

This includes popular sitcoms such as “The Office” and “Parks and Recreation,” as well as numerous Hollywood blockbusters and critically acclaimed films from Universal Pictures, DreamWorks Animation, and other studios. Pricing has not been revealed.

“The name Peacock pays homage to the quality content that audiences have come to expect from NBCUniversal – whether it’s culture-defining dramas from innovative creators like Sam Esmail, laugh-out-loud comedies from legends like Lorne Michaels and Mike Schur, blockbusters from Universal Pictures, or buzzy unscripted programming from the people who do it best at Bravo and E!,” said Bonnie Hammer, Chairman of Direct-to-Consumer and Digital Enterprises.

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