You can’t call yourself a hardcore gamer unless your HDMI cable lights up too, right? VIVIFY has solved that issue with the ARQUUS W73, which allows users to switch between seven colors or cycle between them. It’s pricey, though: the 9 ft. version and 15 ft. version is currently going for $79.99 and $99.99, respectively.

The first light-up HDMI cable in the world. Switch between 7 colors and a color cycle mode with the touch of a sensor. Supports 4K UHD 60Hz, ARC, HDCP 2.2 and HDR 10. Fully compliant with HDMI 2.0b and backwards compatible with earlier versions of HDMI specs.

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