Soon people may be able to take their enthusiasm for the well known company to another level. CEO Fred Chesnais spoke with Fortune magazine giving the big reveal. Eight new hotels in the U.S. will use the iconic Atari logo theme. Phoenix, Arizona, is the first planned site with other locations spanning from San Francisco to Chicago.
From the Atari Hotels website,
“Atari, a trailblazer in the gaming industry, is pioneering an exciting new concept: a unique lodging experience combining the iconic brand with a one-of-a-kind video game-themed destination. Atari Hotels level up hotel entertainment with fully immersive experiences for every age and gaming ability, including the latest in Virtual and Augmented Reality. Select hotels will also feature state-of-the-art venues and studios to accommodate esports events.”
Innovation and Strategy agency, GSD Group, has made the deal with Atari for rights in this enterprise. Steve Wozniak’s Woz Innovation Foundation is also working alongside True North Studio with GSD Group on this. GSD Group partners, Shell Murphy(founder) and Napoleon Smith III(producer of recent TMNT reboot) are heading the development of this project.