Sony Launches Official PlayStation 5 Site, but Remains Undecided on the Console’s Price

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Sony has finally launched the official site for the PS5, but it isn’t what PlayStation fans were hoping for. Instead of detailing its next-generation console in full, the site is nothing more than a landing page that tells us what we already know (PlayStation 5 is coming, and it launches holiday 2020!).

The company has little to share aside from the admission that it’s “not quite ready to fully unveil the next generation of PlayStation,” but the timing of the site’s launch this month could mean that official details are imminent. That’s because some rumors have claimed that Sony would be holding a show in February to unveil the console.

We did learn today that the PlayStation 5 still lacks a price, however. During Sony’s latest earnings call, chief financial officer Hiroki Totoki commented on various factors that haven’t been accounted for, such as marketing and development costs.

“First, we must absolutely control the labor cost, the personnel cost, it must be controlled. And the initial ramp up, how much can we prepare initially, we will work on the production and the sales and we will have to prepare the right volume as we launch this.”

Totoki then confirmed that Sony wasn’t sure how it was going to price the PS5 yet.

“What is not very clear or visible is because we are competing in the space, so it’s very difficult to discuss anything about the price at this point of time, and depending upon the price level, we may have to determine the promotion that we are going to deploy and how much costs we are prepared to pay.”

“So it’s a question of balance, and because it’s a balancing act it’s very difficult to say anything concrete at this point of time, but when I said smooth transition, we mean that we will definitely choose the optimal approach and that we will try to have the best balance so that we will be profitable in the life, during the life of this product.”

Reading between the lines, some gamers have taken this to mean that Sony is waiting for its competition to make the first move. Microsoft unveiled the Xbox Series X during The Game Awards show in December but did not announce a price – is that what Sony is waiting for?

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