Early MSI and GIGABYTE Z490 Motherboard Listings Suggest Price Hikes of Up to 60% vs. Previous Gen

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Image: MSI

Ukrainian retailer ITbox has posted numerous Z490 motherboards from MSI and GIGABYTE for Intel’s upcoming 10th Gen processors, and while they’re nice to look at, their prices aren’t nearly as impressive. According to conversions by Tom’s Hardware, Intel fans could be paying up to 60 percent more for Comet Lake-S boards.

“In terms of pricing, Gigabyte’s motherboards show price hikes between 27.6% and 53%,” the site determined. “Unfortunately, ITbox doesn’t have Gigabyte’s complete Z390 portfolio so it wasn’t possible to compare all the models, especially the more luxurious models, such as the Gigabyte Z490 Aorus Xtreme or Gigabyte Z490 Aorus Xtreme WaterForce. For reference, the Z390 Aorus Xtreme WaterForce debuted at $900.”

As for MSI’s assortment, “ITbox’s prices reveal an increase in prices between 16.5% and 59%, depending on the model,” wrote Tom’s Hardware. “Once again, the Ukrainian retailer doesn’t list the over-engineered MEG Z390 Godlike. The debut price for the MEG Z390 Godlike was $599.99.”

The MEG Z490 Godlike, MSI’s OLED-equipped front runner, reportedly costs an astounding $858. We can only hope that the actual domestic pricing isn’t this insane.

Tsing Mui
News poster at The FPS Review.

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