It appears that Sony has taken a liking to Microsoft’s Xbox Game Studios brand. Just like its competitor, the Japanese gaming giant has decided to unite its first-party developers and titles under a new, albeit unoriginal label: PlayStation Studios. According to GamesIndustry.biz, it’ll debut with the launch of the PS5 later this year.
Sony has also uploaded the opening video for PlayStation Studios, which you can check out below. If you’re a Marvel film, it’ll probably look very, very familiar to you, as it comprises footage of popular titles (i.e. Uncharted, LittleBigPlanet, God of War, Ratchet & Clank, Horizon: Zero Dawn, and The Last of Us) playing within shifting symbols.
“We are really excited about this,” says Eric Lempel, senior vice president and head of global marketing at Sony Interactive Entertainment. “Over the last few years — and even the last decade — the strength of the titles coming out from our studios has been stronger than ever. We have been thinking about how we unite all of these great games under one brand, and really the purpose of that is to make the consumer understand that, when they see this brand, they’re getting ready for a robust, innovative, deep experience that they’ve come to expect from games coming from PlayStation. So we came up with PlayStation Studios.”
“You’ve seen the animated asset that will exist primarily during the beginning of our titles, but the brand will exist in a lot of different places. There are different, shorter animations that will exist in trailers… It will exist in advertising. It will be in any other creative assets, such as the game packaging and the game discs themselves.”
“We think this is a good way to let consumers know that, if they see it, then the quality games they’ve come to expect from us are here. And this brand will exist for well-known existing franchises, as well as brand new franchises that we have yet to explore.”