Giving away free games generates interest in your platform? Who would have thought! In a press release regarding its partnership with Battery and Havas Media, Epic Games revealed that its recent “Vault” promotion, which gifted free copies of hit titles such as Grand Theft Auto V and Civilization VI, turned out to be a massive success.
In fact, the giveaway pushed the platform’s average peak concurrent users to 13 million and monthly active users to over 61 million. That’s not quite as impressive as Steam’s numbers, but it’s certainly notable, especially for a young storefront that’s barely two years old.
“Since launching the Epic Games Store, we’ve always wanted to create a huge event around our very successful Free Games weekly program to give something awesome to players worldwide, and we decided to go big,” said Epic Games Store GM Steve Allison.
“We invested in acquiring the rights to give four of the biggest games in the world away free. We needed an agency partner who could execute big for us globally. Battery’s deep experience in gaming plus Havas Group’s media capabilities fit the bill. The results have exceeded our expectations. In 2020, we’ve been growing at a historic rate. Epic Games Store partners have a huge audience of players to sell their games to and receive 88% of the revenue, instead of only 70% as on other platforms.”
As Epic strives to increase its user base, more free titles are sure to come. This week, the company is gifting free copies of Robotality’s Pathway, a “turn-based strategy game designed to provide players with approachable, fast-paced and fun squad skirmishes in an early 20th century pulp-adventure setting.”