Disney has announced that it’ll be releasing Mulan on its streaming service, which is great news for those of you wanted to enjoy the big-budget, live-action adaptation in the comfort of your own home. There’s one problem, though: it’s reportedly going to cost $30 on top of Disney+’s regular, $6.99/month subscription price.
“We’re looking at Mulan as a one-off,” Disney CEO Bob Chapek said during today’s fiscal third-quarter earnings call. “That said, we find it very interesting to be able to…learn from it and see what happens, not only in terms of the uptake of the number of subscribers that we get on the platform but the actual number of transactions on the Disney Plus platform that we get.”
It’ll be interesting to see how theaters react if Mulan’s release on Disney+ turns out to be a big hit. We’re also wondering whether Marvel’s potential blockbuster, Black Widow, will be getting the same streaming treatment by its parent company.
“We see this as an opportunity to bring this incredible film to a broad audience currently unable to go to movie theaters, while also further enhancing the value and attractiveness of the Disney Plus subscription with great content,” Chapek added.