Image: ASUS

NVIDIA’s GeForce RTX 3090 is a monstrous, 8K-gaming-capable “BFGPU” that costs $1,499. That’s already an insane price for most of us, but ASUS is making Jensen hold its beer with the ROG Strix GeForce RTX 3090 – a custom, overclocked variant that foregoes NVIDIA’s cutting-edge cooler with a more typical axial-fan configuration and power-heavy design.

According to Best Buy, which appears to be the first retailer with legit pricing information, ASUS wants you to pay $1,799 for the beastly, RGB-infused alternative. A quick glance suggests that this will be one of the more expensive GeForce RTX 3090 cards on the market, already edging out competitors such as GIGABYTE’s GeForce RTX 3090 GAMING OC 24G ($1,579) and MSI’s GeForce RTX 3090 VENTUS 3X 24G OC ($1,569).

“To maximize overclocking headroom and system stability for every PC build, we opted to use three eight-pin PCIe auxiliary connectors on the custom ROG Strix PCB,” ASUS ROG boasted in its original GeForce RTX 30 Series article. “This approach means that the card will satisfy all of its power needs by drawing directly from the PSU, reducing demands from the ATX12V and auxiliary power connectors on the motherboard. Modern high-wattage PSUs have plenty of eight-pin PCI connectors to spare, and their active cooling ensures clean, stable power across a wide range of operating conditions.”

For those of you who are rolling in the dough, ASUS’s ROG Strix GeForce RTX 3090 will be available for purchase next Thursday, September 24. Of course, that’s if you can beat everyone else to it. (Let’s try not to think about what third-party sellers will be listing these for.)

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30 Comments

  1. Looks about on par with what I’ve been seeing from different retailers. B&HPhoto lists 3090’s anywhere from $1499 (Zotac) to $1901 (MSI).

    I’m really tempted to get one, but I just can’t think of a single (justifiable) reason to get one over 3080… especially considering it’s double the cost…

  2. What shocks me is that Best Buy is listing these. Typically, they don’t offer top tier cards at launch. I know because I’ve been checking since every launch since before Maxwell. Occasionally you might find one of the cheaper x80 Ti models but usually not the most expensive ones. Either way, I just put it to notify me when they’ve got ’em. It’s the price I was expecting and been saving for over a year for it. Usually, I have to source my GPUs from either NewEgg or Amazon.
  3. What shocks me is that Best Buy is listing these. Typically, they don’t offer top tier cards at launch. I know because I’ve been checking since every launch since before Maxwell. Occasionally you might find one of the cheaper x80 Ti models but usually not the most expensive ones. Either way, I just put it to notify me when they’ve got ’em. It’s the price I was expecting and been saving for over a year for it. Usually, I have to source my GPUs from either NewEgg or Amazon.

    It’s actually usually easier to get a video card from Best Buy than anywhere else because PC enthusiasts typically don’t shop there. I actually had planned to just walk into my local Best Buy next Thursday to see if I can grab one off the shelf.

  4. It’s actually usually easier to get a video card from Best Buy than anywhere else because PC enthusiasts typically don’t shop there. I actually had planned to just walk into my local Best Buy next Thursday to see if I can grab one off the shelf.

    I might do the same. Unfortunately, where I live, that store is treated like the red-headed-stepchild no one wants and often the corporate overlords don’t send much of anything to them. Pretty much any kind of pinnacle tech is withheld from them. T.V’s, monitors, cards, you name it. Over time they get them but by then its usually months later. Occasional exceptions for sure but definitely not the norm. Typical experience for me is to walk in, not find what the site said was in stock, track an associate down, and their 1st response is "have you tried online?". Couldn’t tell you how many thousands they’ve lost from me in the last decade because of that. I’ve had numerous conversations with upper management over the years, gotten some nice gift cards for the time, but unfortunately their selection is often only marginally better than the local Walmart. :(

    I’ll let you know how it goes. This kind of thing absolutely ends up on the list of things I want to be wrong about. I get so jealous of all the stories people tell about walking into their local Microcenter for great deals. We really need one here. BB has no direct competition and doesn’t care because of it. Years ago, when Circuit City, and a few others still existed, it was a great place to. After they all closed, things changed for the worse.

    edit: I will say, just so it’s not all doom ‘n’ gloom, I did have a nice 1st last year. That’s where I go my LG-C9 65". They matched Amazon, delivered it, and for a small fee took a really old Phillips LCD. It was a good experience. The year before that I had to order my Z9D online beause they didn’t have it in stock but I was able to have it delivered to the store for p/u.

  5. I might do the same. Unfortunately, where I live, that store is treated like the red-headed-stepchild no one wants and often the corporate overlords don’t send much of anything to them. Pretty much any kind of pinnacle tech is withheld from them. T.V’s, monitors, cards, you name it. Over time they get them but by then its usually months later. Occasional exceptions for sure but definitely not the norm. Typical experience for me is to walk in, not find what the site said was in stock, track an associate down, and their 1st response is "have you tried online?". Couldn’t tell you how many thousands they’ve lost from me in the last decade because of that. I’ve had numerous conversations with upper management over the years, gotten some nice gift cards for the time, but unfortunately their selection is often only marginally better than the local Walmart. :(

    I’ll let you know how it goes. This kind of thing absolutely ends up on the list of things I want to be wrong about. I get so jealous of all the stories people tell about walking into their local Microcenter for great deals. We really need one here. BB has no direct competition and doesn’t care because of it. Years ago, when Circuit City, and a few others still existed, it was a great place to. After they all closed, things changed for the worse.

    edit: I will say, just so it’s not all doom ‘n’ gloom, I did have a nice 1st last year. That’s where I go my LG-C9 65". They matched Amazon, delivered it, and for a small fee took a really old Phillips LCD. It was a good experience. The year before that I had to order my Z9D online beause they didn’t have it in stock but I was able to have it delivered to the store for p/u.

    I’m taking the day off next Thursday to see how it goes when they open in the morning. If they’re not in-store I will ask about it and report back my experience. I know my local store carries 2080 Ti on the shelves, though.

  6. This kind of thing absolutely ends up on the list of things I want to be wrong about. I get so jealous of all the stories people tell about walking into their local Microcenter for great deals. We really need one here. BB has no direct competition and doesn’t care because of it. Years ago, when Circuit City, and a few others still existed, it was a great place to. After they all closed, things changed for the worse.

    Same where I live. When I first moved out here 15 years ago, we had CompUSA, Circuit City, and Best Buy, and a small handful of local shops.

    Now we have… Best Buy. They added "Pacific Sales" appliances inside as like a mini-specialty, if you want to buy an overpriced gas range (some places have Magnolia, I would have liked to see that as I did like Magnolia a lot when I lived in WA, but noooo….). I guess I would say OfficeMax/Staples is the closest physical competition, which is pretty sad.

    Best Buy isn’t evil, but yeah, every time I’ve walked in looking for something, I usually end up walking back out empty handed (with the security guy staring at me making sure I don’t have a 65" TV in my pocket or something), and sigh as I end up ordering what it was I was hoping to get as a quick pickup of something simple off of Newegg or Amazon.

  7. Same where I live. When I first moved out here 15 years ago, we had CompUSA, Circuit City, and Best Buy, and a small handful of local shops.

    Now we have… Best Buy. They added "Pacific Sales" appliances inside as like a mini-specialty, if you want to buy an overpriced gas range (some places have Magnolia, I would have liked to see that as I did like Magnolia a lot when I lived in WA, but noooo….). I guess I would say OfficeMax/Staples is the closest physical competition, which is pretty sad.

    Best Buy isn’t evil, but yeah, every time I’ve walked in looking for something, I usually end up walking back out empty handed (with the security guy staring at me making sure I don’t have a 65" TV in my pocket or something), and sigh as I end up ordering what it was I was hoping to get as a quick pickup of something simple off of Newegg or Amazon.

    Same story here. I really wish Micro Center would open a store somewhere in the great state of Florida. Nearest store is in Georgia and is a 9-hour drive away…

  8. Just checked BB online and saw it’s only going to be available online. Well, at least I won’t have to deal with the stress of going there and being disappointed after they tell me they have them but can’t find them.
    View attachment 439
  9. Just checked BB online and saw it’s only going to be available online. Well, at least I won’t have to deal with the stress of going there and being disappointed after they tell me they have them but can’t find them.
    View attachment 439

    Been hearing that Best Buy are not carrying any Ampere cards in-store for the time being. Might be going into next year before they start carrying them on the shelves. I don’t think the bots will be going after these as much as the 3080, though, (at least I hope not…).

  10. Just noticed this while reading a rewiew on Chiphell.

    View attachment 493

    I don’t know if it’ll be included in the U.S. release but evidently, it’s made from PCB, and has the coordinates for the ASUS main office on it.

    View attachment 494

    Here’s also an interesting tidbit I haven’t seen mentioned in other reviews so far, " an additional onboard fan interface for retrofitting water cooling or improving the temperature control of the chassis fan". Granted that was from google translate but you don’t often hear any mention of water cooling options for Strix x80 x90 cards. That was at the end of their review.

  11. Just noticed this while reading a rewiew on Chiphell.

    View attachment 493

    I don’t know if it’ll be included in the U.S. release but evidently, it’s made from PCB, and has the coordinates for the ASUS main office on it.

    View attachment 494

    Here’s also an interesting tidbit I haven’t seen mentioned in other reviews so far, " an additional onboard fan interface for retrofitting water cooling or improving the temperature control of the chassis fan". Granted that was from google translate but you don’t often hear any mention of water cooling options for Strix x80 x90 cards. That was at the end of their review.

    As far as I know ASUS have been putting a plate on their ROG video cards with the coordinates of their office for awhile now. First time I’ve seen a ruler, though. Did they mention what the QR code brings up?

  12. Did they mention what the QR code brings up?

    I’ll have to look again. I didn’t notice any mention of it but that doesn’t mean that I didn’t miss it. I know that’s the kind of swag I’d like. I sort of remember seeing something like this before years ago on [H] somewhere. I just can’t remember because it’s been so long.

  13. Not sure how this slipped by us but here you go.

    Considering the amount of heat these things are supposed to throw off(over 400 watts TGP), probably a good idea.

  14. I’ll have to look again. I didn’t notice any mention of it but that doesn’t mean that I didn’t miss it. I know that’s the kind of swag I’d like. I sort of remember seeing something like this before years ago on [H] somewhere. I just can’t remember because it’s been so long.

    Used to be the nVidia ruler.

  15. Waited up last night to try and get this from BB. In less than a minute it went from coming soon to sold out. Never even had a chance to add to cart let alone watch it disappear. :(
  16. I got lucky a couple of weeks ago and was able to score one. Yes, the ruler/keychain does come with it.

    I have to say the best part about this card isn’t overclocking it. It’s the 1st card I’ve ever owned I don’t feel the need to use max clocks for good performance. I’m playing just about everything using the Asus Tweak silent settings in 4K or 5120×1440 at around 60-120 fps depending on game settings. Mostly keeping things maxed but occassionally dialing one or two things back. All the while enjoying a quiet rig on air. It’s awesome!

  17. This is why I like the ones with AIOs: just max out the power limits, and it’ll run silently at max boost without complaint.

    It does run a bit hotter when I do that. Seems this is pushing their cooling to it’s limit. Usually averages around 60c but with power limit to max it gets around the low 70s. Still fine but I usually like around 60c more. Boost clock in silent mode is around 1750-1850 MHz while when I OC’d it to max I got brief spikes around 2025-2050 Mhz, but they were short. OC’d it’ll easilly hold in the 1900’s but I usually have to crank up my case fans. Meanwhile in silent mode I’m only losing around 100-200 MHz and well worth it. Running silent with power limit max will have moments in the 1900s as well but the fans do start to rev up then.

  18. Just got my Aorus 3090 Master today and odd enough it runs cooler than my 2080Ti by about 6c

    Yeah, I’d it’s one of the nicest things about the 3090’s. If well made, they don’t have to work very hard to get the job done thus able to be quieter and cooler too. Kind of like swapping out an underpowered engine for something that’s just a bit over the top.

  19. Yeah, I’d it’s one of the nicest things about the 3090’s. If well made, they don’t have to work very hard to get the job done thus able to be quieter and cooler too. Kind of like swapping out an underpowered engine for something that’s just a bit over the top.

    I’m gonna guess since the difference in performance between the 90 and the 80 aint that huge, an 80 would be somewhat cool n quiet as well if of decent quality manufacture/design.

  20. I’m gonna guess since the difference in performance between the 90 and the 80 aint that huge, an 80 would be somewhat cool n quiet as well if of decent quality manufacture/design.

    I’d say so. The real issue is VRAM. If you don’t need then not an issue but if planning on a lot of 4K gaming then sooner or later it will be. If just doing 1440p it ought to be an amazing experience.

  21. I’d say so. The real issue is VRAM. If you don’t need then not an issue but if planning on a lot of 4K gaming then sooner or later it will be. If just doing 1440p it ought to be an amazing experience.

    At this stage I’m leaning more and more towards a vanilla EVGA black or such 3080 for my my 4K60 gaming, and see what comes up after that.
    It would fit well in my small case and water cool easy with either a EVGA kit or something else. I’m pretty close in the EVGA que too.

  22. I’m pretty close in the EVGA que too.

    I should be there on the 3090 FTW Ultra as well. I haven’t cancelled it as of yet just in case someone may want one and I can help them out. Been in that queue since early October.

  23. I should be there on the 3090 FTW Ultra as well. I haven’t cancelled it as of yet just in case someone may want one and I can help them out. Been in that queue since early October.

    I’ve been in since 9/16.
    I canceled some due to their size like the FTW’s (wont fit in my case) but probably should have saved them for others.
    I thought I mostly was just taking up space someone else could use but obviously it could have been done like you do too.

  24. I’ve been in since 9/16.
    I canceled some due to their size like the FTW’s (wont fit in my case) but probably should have saved them for others.
    I thought I mostly was just taking up space someone else could use but obviously it could have been done like you do too.

    Yeah I’m not out to scalp a card either which I/we may be in the low percentage on that I would think..;)

  25. I should be there on the 3090 FTW Ultra as well. I haven’t cancelled it as of yet just in case someone may want one and I can help them out. Been in that queue since early October.

    These were up on Newegg for nearly an hour a couple weeks ago. I was tempted to order one, but I’m still being patient. Waiting to see what the 3080 Ti will end up being.

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