NVIDIA’s GeForce RTX 3090 is a monstrous, 8K-gaming-capable “BFGPU” that costs $1,499. That’s already an insane price for most of us, but ASUS is making Jensen hold its beer with the ROG Strix GeForce RTX 3090 – a custom, overclocked variant that foregoes NVIDIA’s cutting-edge cooler with a more typical axial-fan configuration and power-heavy design.
According to Best Buy, which appears to be the first retailer with legit pricing information, ASUS wants you to pay $1,799 for the beastly, RGB-infused alternative. A quick glance suggests that this will be one of the more expensive GeForce RTX 3090 cards on the market, already edging out competitors such as GIGABYTE’s GeForce RTX 3090 GAMING OC 24G ($1,579) and MSI’s GeForce RTX 3090 VENTUS 3X 24G OC ($1,569).
“To maximize overclocking headroom and system stability for every PC build, we opted to use three eight-pin PCIe auxiliary connectors on the custom ROG Strix PCB,” ASUS ROG boasted in its original GeForce RTX 30 Series article. “This approach means that the card will satisfy all of its power needs by drawing directly from the PSU, reducing demands from the ATX12V and auxiliary power connectors on the motherboard. Modern high-wattage PSUs have plenty of eight-pin PCI connectors to spare, and their active cooling ensures clean, stable power across a wide range of operating conditions.”
For those of you who are rolling in the dough, ASUS’s ROG Strix GeForce RTX 3090 will be available for purchase next Thursday, September 24. Of course, that’s if you can beat everyone else to it. (Let’s try not to think about what third-party sellers will be listing these for.)