Budweiser Enters the Console Gaming Market

Image: Anheuser-Busch

Hold my beer, Microsoft, Nintendo, and Sony – there’s a new gaming console in town. This isn’t an early April Fools’ joke or elaborate prank; it really exists. Budweiser’s Anheuser-Busch has announced a limited-edition beer koozie that not only holds beverages but doubles as a gaming console with its own projector.

The BL6 doesn’t seem be readily available, but people can place bids on it as part of an auction (at the time of this posting, it has already reached over $4,200). CPUs and GPUs may not be the only technology getting scalped this season. Here’s what the BL6 has to offer that other consoles don’t.

Image: Anheuser-Busch

BL6 Specifications

  • Can Holsters – 2 x Custom-crafted aluminum koozies meet thermoelectric Peltier (who’d of thought we’d have two stories in one month mentioning this cooling solution?), wrapped up snugly in polystyrene foam to keep your beers cool, wherever you take them.
  • Display – 1 x Projector featuring ASUS Powered DLP System with 720p resolution and 500 Lumens.
  • Power – Battery lasting up to two hours of portable gaming entertainment, which is the perfect amount of time to declare total victory before the lights go out.
  • Memory- 16 GB
  • Controllers – 2 x controllers
  • Games – A six-pack of built-in games featuring Tekken 7, Soul Calibur VI, Flashlight Freeze Tag, RBI20 Baseball, Broforce, and Bud Light Six Puck.
Image: Anheuser-Busch

Anheuser-Busch clearly had a lot of fun designing the BL6 and the promo materials for it. From a mock console comparison chart to some pretty humorous (and probably accurate) descriptions, it has pulled out all the stops with the puns.

Image: Anheuser-Busch
Image: Anheuser-Busch

Show Stopping Details

Automotive-grade graphics and a high precision paint job makes this 3D printed chassis closer to a car than a console.

Image: Anheuser-Busch InBev BUD LIGHT

The (BL)OS

Designed by a team of hopped up designers, BLOS provides a crisp gaming experience that’s meant to look good on any surface, even an old bed sheet.

Peter Brosdahl
As a child of the 70’s I was part of the many who became enthralled by the video arcade invasion of the 1980’s. Saving money from various odd jobs I purchased my first computer from a friend of my dad, a used Atari 400, around 1982. Eventually it would end up being a lifelong passion of upgrading and modifying equipment that, of course, led into a career in IT support.

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