Image: Codemasters

Electronic Arts announced today that it had reached an agreement to purchase UK-based game developer and publisher Codemasters, which is best known for the DIRT, Project Cars, GRID, and F1 franchises. While EA already has an impressive car catalog comprising various Need for Speed and Burnout titles, the acquisition is sure to cement the publishing giant’s position in the racing category.

Rockstar Games and 2K parent Take-Two Interactive had also shown interest in buying Codemasters, but it was ultimately outbid by EA, which presented a more lucrative offer of 604 pence (approximately $7.98) per share in cash. The deal is reportedly worth $1.2 billion.

“Electronic Arts and Codemasters have a shared ambition to lead the video game racing category,” said Gerhard Florin, Chairman of Codemasters. “The Board of Codemasters firmly believes the company would benefit from EA’s knowledge, resources and extensive global scale – both overall and specifically within the racing sector. We feel this union would provide an exciting and prosperous future for Codemasters, allowing our teams to create, launch and service bigger and better games to an extremely passionate audience.”

“We believe there is a deeply compelling opportunity in bringing together Codemasters and Electronic Arts to create amazing and innovative new racing games for fans,” added EA CEO Andrew Wilson. “Our industry is growing, the racing category is growing, and together we will be positioned to lead in a new era of racing entertainment. We have admired Codemasters’ creative talent and high-quality games for many years. With the full leverage of EA’s technology, platform expertise, and global reach, this combination will allow us to grow our existing franchises and deliver more industry-defining racing experiences to a global fan base. We are pleased that both our Boards of Directors are recommending this transaction, and we look forward to welcoming such an exciting and talented team to the Electronic Arts family.”

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11 Comments

  1. Awaiting patches for already released games that breaks them…

    I recently bought SW Squadrons and don’t pay attention to who put that out. Spent 40 min just trying to log into EA to play the damn thing.

  2. RIP F1. You will be sorely missed. And Codemasters just snagged the exclusive license deal with WRC before this went down, too. Can’t wait for EA to “FIFA-ize” these games…

  3. [QUOTE=”Armenius, post: 25501, member: 180″]
    RIP F1. You will be sorely missed. And Codemasters just snagged the exclusive license deal with WRC before this went down, too. Can’t wait for EA to “FIFA-ize” these games…
    [/QUOTE]
    Tire change – $50
    Fuel – $3.99/Liter

  4. [QUOTE=”northrop, post: 25527, member: 15″]
    Tire change – $50
    Fuel – $3.99/Liter
    [/QUOTE]
    You got the fuel price right, but tires would have to be $1,800 USD a set. Need to maintain the realism for ultimate immersion, right?

  5. I’m still trying to finish out Dirt 4 on ps4. Still looks awesome.

    I’m sure EA won’t screw this up one bit. Nuh uh. /s

  6. [QUOTE=”Burticus, post: 25535, member: 297″]
    I’m still trying to finish out Dirt 4 on ps4. Still looks awesome.

    I’m sure EA won’t screw this up one bit. Nuh uh. /s
    [/QUOTE]
    DiRT 4 is excellent. DiRT 5 looks crappy by comparison. I developed no interest at all in trying it.

  7. [QUOTE=”Armenius, post: 25588, member: 180″]
    DiRT 4 is excellent. DiRT 5 looks crappy by comparison. I developed no interest at all in trying it.
    [/QUOTE]

    Ya I read that Dirt 5 was done by a different dev team and felt nothing like 4. I like 4 for the most part, there does seem to be a fair amount of repetition in the maps (or all the forest maps look the same maybe). And I hate some of the cars that I cannot seem to change from in the campaign. but mostly I like it. I can’t play it for more than an hour at a time though, I start yelling at the TV (Go straight, you POS car! etc) and the Mrs will come in and start making fun of me.

    Have you touched the 2019 Grid reboot? I recall enjoying the first Grid on 360 or PS3 but none after that.

  8. [QUOTE=”Burticus, post: 25598, member: 297″]
    Ya I read that Dirt 5 was done by a different dev team and felt nothing like 4. I like 4 for the most part, there does seem to be a fair amount of repetition in the maps (or all the forest maps look the same maybe). And I hate some of the cars that I cannot seem to change from in the campaign. but mostly I like it. I can’t play it for more than an hour at a time though, I start yelling at the TV (Go straight, you POS car! etc) and the Mrs will come in and start making fun of me.

    Have you touched the 2019 Grid reboot? I recall enjoying the first Grid on 360 or PS3 but none after that.
    [/QUOTE]
    The tracks in DiRT 4 are procedurally generated, if I remember correctly, which could lead to repetitive tracks.

    I do have 2019 and I very much enjoy it. Despite the criticisms it feels like the original game, to me, with that kind of old-school fantasy driving game that is halfway between sim and arcade. I’ve enjoyed it much more than I have Project CARS 3.

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