HP Inc. has announced that it will be acquiring Kingston Technology’s gaming division, HyperX. The desktop and laptop PC giant confirmed its pending purchase in a press release published today, which noted that the deal would cost the company $425 million. Kingston will retain its DRAM, flash, and SSD products for gamers and enthusiasts.
“HyperX is a leader in peripherals whose technology is trusted by gamers around the world and we’re thrilled to welcome their outstanding team to the HP family,” said Enrique Lores, President and CEO, HP Inc. “We continue to advance our leadership in Personal Systems by modernizing compute experiences and expanding into valuable adjacencies. We see significant opportunities in the large and growing peripherals market, and the addition of HyperX to our portfolio will drive new sources of innovation and growth for our business.”
“HyperX products are designed to meet the most rigorous demands of all gamers – from casual to the most hardcore – giving them a winning edge and helping them stay on top of their game,” said John Tu, Co-founder and CEO, Kingston. “Both of our companies thrive because we focus on our employees and share the same core values and culture. David Sun (Co-founder and COO) and I saw the possibilities for the HyperX business and its employees and we both realized that this change brings a brighter future for HyperX.”
HyperX is best known for its award-winning product portfolio of gaming peripherals, which comprises everything from mechanical keyboards and gaming mice to mouse pads and wireless headsets. The division announced a handful of new products during this year’s virtual CES, such as the Alloy Origins 60—a mechanical gaming keyboard with an ultra-compact 60 percent form factor.