GameStop is no longer limiting its physical and virtual shelves to video games, consoles, accessories, collectibles, and strategy guides. As indicated by its latest weekly flyer, the struggling retail chain has begun selling various PC hardware ranging from keyboards and monitors to headsets and graphics cards. GameStop CEO George Sherman confirmed the new offerings in a recent earnings call, noting that they were part of a series of initiatives for driving customer lifetime value.
“We are continuing the work to expand our addressable market by growing GameStop’s product catalog,” Sherman explained. “This includes growing our product offerings across PC gaming, computers, monitors, game tables, mobile gaming, and gaming TVs to name only a few.”
“These categories represent natural extensions that our customers would expect to buy from us expanding our addressable market size by over 5 times and over time will reduce our reliance on the cyclicality of the console-based gaming market.”
GameStop’s weekly flyer includes four graphics cards, all of which are from MSI. They include the GeForce RTX 3090 Suprim X and GeForce RTX 3070 Suprim X, which customers will be able to find (if they’re lucky enough) for $2,339.99 and $879.99, respectively. GameStop is even selling PC cases and power supplies.