Netflix may still be the undisputed leader and poster child for streaming services, but its competitors are quickly growing and having an adverse effect on its ability to increase and/or maintain its subscribers. This is made clear by the latest numbers from market-leading data and analytics firm Ampere Analysis, which suggest that Netflix has lost as much as 31 percent of its market share over the last year. While Netflix remains on top with 20 percent market share, rivals such as Amazon Prime Video (16 percent), Hulu (13 percent), and Disney+ (11 percent) are clearly gaining ground.
After a year in which streaming became even more important to millions of Americans, thanks to the coronavirus pandemic, Netflix still dominates the streaming universe in the U.S. But new data shared by Ampere Analysis with TheWrap shows that while Netflix holds 20% of the U.S. streaming market, its dominance over the rest of the streaming landscape has shrunk from 29% — a drop of nearly one third — as more services enter the market.
Source: The Wrap